Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar Stores

As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2h7zh2v