How to Measure the Value of Your Content: Three Sets of Metrics

More than ever, we B2B marketers are held accountable for driving revenue--and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track--and tips on how you can track them. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI http://ift.tt/1XbZ1fQ