Standing out from a crowd of candidates can take more than brushing up your resume. College student Graham Allgood got the attention of his dream workplace by marketing himself in another way with the help of Snapchat.
Allgood designed a custom geofilter for the New York-based advertising agency where he wanted to work as a summer intern in the hopes of catching a hiring manager's eye.
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Once he completed the design, a sleek illustration incorporating Horizon Media's logo and Manhattan headquarters, he paid $29.65 to purchase an on-demand Snapchat geofilter ― temporary, location-specific photo overlays often used for events such as weddings or birthdays. He scheduled his filter to run during work hours at the Horizon Media office in early May. Read more...
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