Free Search Marketing Expo passes are here!

Join hundreds of like-minded marketers February 19-20 for a rewarding training and networking experience!

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How emerging email innovation will impact marketers in 2020

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year.

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CCPA Is Here, But Not Enough Marketers Are Paying Attention

Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help. Read the full article at MarketingProfs

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How to Help Your Email Subscribers Cope With Inbox Stress

Today is the last day of National Clean Out Your Inbox Week. It's a good time for us marketers to think about how we contribute to our subscribers' email stress... and how we can instead lend a helping hand--and in the process improve the return on our email marketing investment. Read the full article at MarketingProfs

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11 Pinterest facts (and 30 stats) marketers must know in 2020

Your guide to getting started with Instagram advertising

Pinterest debuts AR feature that lets users try on lipstick before buying

Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay.

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How to Turn YouTube Viewers Into Subscribers and Leads

Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube? In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads. #1: Attract Cold Leads on YouTube With Topical Content Total video views is one of the factors YouTube’s algorithm takes into […]

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5 stats for social media marketers in the software industry

How to survive (and outsmart) the Instagram algorithm in 2020