MarTech Overtime: Building a new martech team from scratch

Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur.

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Responsive ads come to Facebook with Multiple Text Optimization

Advertisers can create several versions of ad copy, headline and description at the ad level.

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Is ‘digital empathy’ an oxymoron?

Empathy can be good business, but only when companies proactively apply it.

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This Common Belief Could Be Blocking Your Creative Potential

A woman once brought her two Pomeranians to a barbecue I attended. I had never met her before, but after...

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Pro Tip: Every new project starts with breaking down silos

Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team.

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Facebook Power 5 Ad Tools: What Marketers Need to Know

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? In this article, you’ll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time. What Are the Facebook Power 5 Tools? Facebook launched its new Power 5 tools […]

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Facebook Page Verification: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes to verification badges, scheduling, and organic impressions for Facebook pages […]

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Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company

The social media marketing week in review: A round up of news and announcements you may have missed.

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Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are.

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How dopamine fuels the golden rule of content marketing

The brain produces dopamine in response to anticipation of a reward and we can leverage that to engage consumers with value-based content.

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