3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. The post 3 inspiring campaigns that remind brands to be human during the holidays appeared first on Marketing Land.

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Merkle launches bidding platform tailored for Amazon sponsored brand ads

The proprietary platform was developed to meet growing client demand for bidding at scale. The post Merkle launches bidding platform tailored for Amazon sponsored brand ads appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2BFD024

The brand storytelling genius of the Coca-Cola Santa

Learn how Coca-Cola developed an effective "partnership" with Santa Claus in a series of holiday ads that stretch through the better part of a century. The post The brand storytelling genius of the Coca-Cola Santa appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Cyzmcd

How to Lower Your Facebook Ad Spend

Do you want to reduce your Facebook ad costs? Wondering how to spend less to convert cold audiences? In this article, you’ll find four tips for reducing the cost of acquiring and converting new customers with Facebook ads. #1: Use Relevance Score to Optimize for Message Match AdWords has a quality score to control ad […]

The post How to Lower Your Facebook Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2EN1RoG

Our year in charitable donations

The end of 2018 also represents the end of another year of our charity donation scheme. While charitable giving has always been an important part of the employee experience at Builtvisible, our Financial Director Claudia came up with a formalised structure three years ago to make it more regular, more impactful and more meaningful. Every […]

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Online shopping revenues will reach $126 billion by December 31, says Adobe

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date. The post Online shopping revenues will reach $126 billion by December 31, says Adobe appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2AdlRgh

Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, where we explore the major Instagram and LinkedIn marketing news of […]

The post Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2EDkWJ6

Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2SdMt7Z

Initiative CEO calls out Facebook, says he’s advising clients to pull ads

Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed. The post Initiative CEO calls out Facebook, says he’s advising clients to pull ads appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2GD1IG7

3 ways to optimize your visual strategy with Instagram and Pinterest