3 Steps that Superior Content Creators Can Take to a Badass 2019

Let’s get this out of the way: You are a badass. So how come no one else knows that yet?...

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Quora unveils new Promoted Answers ad unit

Quora unveiled a new native ad unit Tuesday called Promoted Answers, which offers marketers the opportunity to promote organic content posted on the site by themselves or others. Featuring a question, a portion of an answer and a link that takes the users to the full answer, a Promoted Answers ad can be targeted in all the same ways as other units on the platform.

Though all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format that promotes organic content, similarly to Twitter’s Promoted Tweets or Facebook’s Promoted Posts.

Here’s the ad creation interface for advertisers using Promoted Answers.

Why it matters

In a blog post announcing the launch, Quora said that this ad unit extends the reach that many businesses are already getting through answers organically.

Though brands can promote any answer they want, the format lends itself to answers that show thought leadership. Quora says that advertisers are already seeing success with the new format, adding that client DuckDuckGo’s promoted answers were viewed over 200 times more than their non-promoted content — garnering them millions of views.

“The format provides a flexible canvas to share detailed information about your product or service that goes beyond the characters allowed in normal ad copy and helps to facilitate engagement through upvotes, comments, and follows,” Ryan Browne, director of product management at Quora, said in the blog post. “If Quora users are already discussing your business, Promoted Answers are a great way to join the conversation surrounding your brand.”

What else you should know

• Quora has been steadily rolling out enhancements to its ad platform since launching in 2017.
• Quora claims an audience of more than 300 million monthly unique visitors, rivaling Twitter and Pinterest.
• To promote an answer, get started here.

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6 Instagram Lead Generation Tactics

Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads? In this article, you’ll discover how to combine calls to action with Instagram features to capture more leads for your business. #1: Link Your Profile Bio to a Lead Generating Landing Page To best capture leads on Instagram, you’ll […]

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Why Disney, Microsoft and Home Shopping Network attend SMX West

For more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience: “… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get...

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Cheetah mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. The post Cheetah mobile and another Chinese firm accused of mobile ad download fraud appeared first on Marketing Land.

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Forrester decides to buy SiriusDecisions

This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.” The post Forrester decides to buy SiriusDecisions appeared first on Marketing Land.

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Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns appeared first on Marketing Land.

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Facebook extends Watch Party to Pages and personal profiles, adds features

Its new Live Commentating feature lets a host moderate a Watch Party as videos play. The post Facebook extends Watch Party to Pages and personal profiles, adds features appeared first on Marketing Land.

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From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile

More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well. The post From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile appeared first on Marketing Land.

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Foldable screens: No big deal for marketers or potential game changer?

Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing? The post Foldable screens: No big deal for marketers or potential game changer? appeared first on Marketing Land.

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