Facebook expands branded content program, will mark posts as ‘paid’

Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.

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Google Analytics: How to Analyze the Behavior of Your Site Visitors

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? To explore how to navigate the Behavior section of Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

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- Your Guide to the Social Media Jungle

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How’s your customer data? Learn how to keep it fresh and accurate

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for...

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Marketing Day: Twitter replies, Google to advertisers & Google Optimize

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Google is set to expand its store visits program to thousands more advertisers

Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.

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A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics.

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Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances.

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Twitter drops usernames from replies, giving full 140 characters to respond

A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.

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10 tips to make the most of live video

As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.

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Five Ways to Conquer Local Marketing [Infographic]

National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master. Read the full article at MarketingProfs

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