Seo And Internet Marketing Professionals

الثلاثاء، 31 يناير 2017

Sizmek’s dynamically-assembled ad serving now includes audience segments from DMPs

The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.

Please visit Marketing Land for the full article.

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3 Ways to Better Support Marketing Decisions with Data

It’s often said that marketing is both an art and a science. The science side is increasingly in the spotlight as companies use data to optimize the customer experience at every touchpoint. But, ensuring that insights surfaced from that data lead to action requires the arts of communication and collaboration.

Highly data-driven organizations are three times more likely than others to report significant improvement in decision-making.¹ Yet, 62% of executives still rely more on experience than data to make their decisions.² When the stakes are high, decision-makers need information they can trust, easily consume, and understand.

Below are three ways marketing organizations can take action on their data to better support decisions:

1. Organize
Whether you have trouble connecting teams or data sources, silos can prevent your marketing organization from reaching current and potential customers. Data silos prevent you from gaining a holistic view of the customer journey. Organizational silos slow down the flow of information and ideas. What’s more, organizational silos are the number one barrier to improving customer experience.³

Outline a data strategy to organize and integrate information sources so you have the complete picture to your customers’ journeys. Collaboration and communication between departments is also key. Better yet, make sure marketers and analysts all have access to the same data sets and technology.

2. Visualize
Good data storytelling means making data easy to process. By taking the time to visualize your data, you’ll be able to tell a compelling story at a glance.

The goal of a revenue chart, heat map, or bar graph should be to simplify a complicated idea or communicate a body of information in seconds. Tools can help make data quickly actionable by taking multiple data sources and turning them into interactive reports and dashboards. Focus on reducing misinterpretations of your data and making it easy for decision makers to act.

3. Share
If the data can’t be understood, its insights cannot be acted on. But just as important, if the data and ideas are not shared with the right people at the right time, decision makers can’t fully leverage the power of marketing data.

“Real-time data is critically important. Otherwise, business leaders may be making decisions off data that is no longer relevant. The business landscape changes so quickly, and stale data may inadvertently lead to the wrong decision,” says Suzanne Mumford, head of marketing for the Google Analytics 360 Suite.

Look for solutions that offer data visualization and built-in collaboration capabilities so you can start practicing all three steps right away:

Organize workflow and integrate data from multiple sources
Visualize information by creating easy-to-digest, interactive reports
Share insights by setting up dashboards with real-time collaboration

The companies that shine at optimizing the customer experience go beyond analytics and measurement. The whole organization collaborates in order to connect the data dots and communicate the meaning and impact of insights surfaced. Leading marketing organizations build a culture of growth — one that uses data, testing, and optimization to improve the customer experience every day — and share insights in ways that everyone across the organization can understand and act on.

Download “Measuring Marketing Insights,” a collection of Harvard Business Review articles, to learn more about how to turn data into action.

A version of this article first appeared as sponsor content on HBR.org in August 2016.

¹ PwC's Global Data and Analytics Survey, Big Decisions™, Base: 1,135 senior executives, Global, May 2016
² PwC's Global Data and Analytics Survey, Big Decisions™, Base: 2,106 senior executives, Global, May 2016
³ Harvard Business Review Analytic Services, "Marketing in the Driver's Seat: Using Analytics to Create Customer Value," 2015.

Posted by Karen Budell, Content Marketing Manager, Google Analytics 360 Suite

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Facebook opens its ad network’s video ads to independent viewability checks

Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook's own 50% in view standard.

Please visit Marketing Land for the full article.

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Is it legal for authorities to check your social media at the U.S. border?

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If you're not from the United States, U.S. government officials may request your phone at the border. They may scroll through your Facebook feed. They may search your phone contacts. But according to lawyers, whether or not this is actually legal is a confusing mess.

According to immigration lawyers Mashable spoke with on Monday, the law is, at best, unclear on whether government officials can comb through pieces of your digital life to determine whether you are allowed to set foot in the country.

Right now, immigration lawyers told Mashable that government officials often ask for immigrants and foreign travelers to hand over their phone so the official can scroll through social media information and more. But if that practice were to come up against a serious legal test — or if the practice became more widespread — lawyers say it would likely run into huge legal hurdles. Read more...

More about Immigrants, Traveler, Foreign Policy, Muslim, and Executive Order

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5 storytelling triggers that spur your readers to take action

How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.

Please visit Marketing Land for the full article.

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The Old Man and The Pen

"You can outlast the other guys if you try." – Seth Godin

This is a simple story about the life of a particular writer, and how he ignored the one thing about his craft that would have given him everything he truly wanted …

A young man in his late twenties decided to become a writer.

At the beginning of the pursuit of his craft, he sought out all the writing advice he could find. He attended writing workshops, went to many parties of a literary nature, drove far into the woods seeking the wisdom of writing retreats, and read countless books on writing by countless other writers.

After several years of this, he began to despair. He seemed to have found the correct knowledge, and a few seemingly valuable contacts along the way, but he hadn’t yet written anything of consequence.

He felt very validated by a number of his very nice friends in his Thursday night writing circle, but he couldn’t keep down the horror in his gut that something was going terribly wrong.

He was having a good time. There were the parties, the drink, the pills, and the long conversations about art and writing.

Then, somewhere in his mid-thirties, the not-so-young-anymore writer looked around and realized that he had wasted many years. This confused him, because his entire circle of friends were “writers” after all.

He had a decision to make.

On a particularly starry Thursday night, the phone rang — like it did almost every other night of the week — at 11:03 p.m. Pacific Time. Only this time, he didn’t answer it. It rang again, and again, and four more times before midnight. He did not pick it up.

Instead of going out with his “writer” friends, that night he just sat at his desk and stared at a blank sheet of paper. He did manage to get 133 words down before sunrise. It was a bad feeling to have accomplished so little — while also missing out on the booze — but it was a much better feeling than anything he could remember in years.

So, he did not answer the phone on the next night, or the next. Instead, he stayed in, staring at blank pages and slowly filling them up with words. And then he just … kept going like that … for another 42 years.

A few weeks before his death, a reporter asked the old writer for the secret to a great literary career.

The old man held up a worn Bic pen and said, “If there is a secret, it’s in here somewhere, swirling around in all that black ink. It spills down on the page, and something happens, or it doesn’t, and you spill more and more of it to try to find your way.”

“What if I use a keyboard instead of a pen?” the reporter asked.

“Don’t get cute with me kid, same damn thing,” the writer said. “Slow and steady.”

The old writer had not become famous or particularly wealthy; he hadn’t won any international awards or even made a single bestseller list. Those things, he said, were not up to him, not in his control, or yours. But, over the course of many years, he had built an unimpeachable reputation, a vast audience, and a very good living.

He could not say what had become of his old “writer” friends, but he was grateful that they had eventually driven him straight into the arms of his chosen craft.

“You can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.”
– Seth Godin

Image source: Eli Francis via Unsplash.

The post The Old Man and The Pen appeared first on Copyblogger.

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White Hat Link Building Tactics In 2017

Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat […]

Post from: Search Engine People SEO Blog

White Hat Link Building Tactics In 2017

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Written by Joe Cox, Rocketship Content

The post White Hat Link Building Tactics In 2017 appeared first on Search Engine People Blog.

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Reaching Millennials With Social Media: New Research

Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. #1: Millennials Are Digital Shoppers Millennials, those individuals born between 1980 and 2000, make up 25% of [...]

This post Reaching Millennials With Social Media: New Research first appeared on .
- Your Guide to the Social Media Jungle

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