MarTech Conference series adds Boston event in 2017

MarTech Today publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are...

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Marketing Day: Facebook adds gaming features, Cyber Monday reports & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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'Dear Ivanka' Instagram account is a candid call for action to Trump's daughter

An Instagram account is making a powerful call to Ivanka Trump to discuss her father's controversial behavior.

The account, named dear_ivanka, was started by the Halt Action Group (comprised of curator Alison Gingeras and artist Jonathan Horowitz) to encourage Trump's eldest daughter to acknowledge the president-elect's ugly rhetoric.

By using idealized photographs from Ivanka's own social media accounts, dear_ivanka addresses the businesswoman and former model from the voices of groups her father has marginalized such as survivors of sexual assault, women seeking abortions and American Muslims. Read more...

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Tim Ferriss on Finding and Focusing On What Truly Matters

Tim Ferris broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He’s gone on to create a series of books based on the “4-Hour” concept.

That’s in addition to a wildly popular blog, podcast, and even a TV show. But in economic terms, all of that pales in comparison to Tim’s success as an angel investor; he’s scored early positions in Uber, Twitter, Evernote, Shopify, and Facebook.

So, it was somewhat of a shock to hear that Tim is stepping away from new investments. And you’ll be more than a bit surprised to hear what he’s focusing on next, and more importantly … why.

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How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part Two

The co-creator and co-writer of the #1 international hit podcast Welcome to Night Vale and New York Times bestselling co-author of the novel of same name, Jeffrey Cranor, dropped by the show to talk about the importance of collaboration, deadlines, and bad writing.

In addition to producing and touring with the theater ensemble The New York Neo-Futurists, the playwright and author tours with live shows for the Night Vale Presents production banner, co-created with Joseph Fink.

Night Vale Presents now produces four podcasts that regularly sit at the top of the charts — including Within the Wires, also created by the author — and recently published two volumes of episode transcripts that include extras for fans of their original show.

Welcome to Night Vale has been described as “NPR meets The Twilight Zone,” a sci-fi broadcast about a small desert community where strange mythologies abound, and all conspiracy theory is potentially real.

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If you missed the first half, you can find it right here.

In Part Two of this file Jeffrey Cranor and I discuss:

• The power of productive procrastination
• How “making the familiar strange” produces great writing
• Why it’s really hard to be good all the time
• How the battle against expectation can surprise readers
• The art of great audiobooks as performance

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PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.

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Facebook adds gaming inside Messenger, News Feed

Facebook adds video games to the list of things that people can do without needing to leave Facebook.

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Orbit Media’s Latest Survey of 1000 Bloggers

It’s time again for Andy Crestodina’s annual survey of 1000(+) bloggers. Take a listen and see how your site measures against the trends …

For the third year running, Andy Crestodina over at Orbit Media has run his Survey of 1000 Bloggers. We had a chance to chat about the most interesting findings … and talk about what a big project like this can mean for an organization like his (or maybe yours).

In this 30-minute episode, Andy and I talk about:

• The content practice that twice as many bloggers are doing this year: How does your process stack up?
• The emerging role of editors for professional content
• The most effective content formats (as seen by content creators)
• The two types of content that get the most links and shares, and how you can add both types to your mix
• What organizing a big project like Orbit’s survey could do for your business and your authority
• Figuring out how often to publish fresh content
• The power of a mighty LBOW

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Report: Cyber-Monday was the largest e-commerce day in history

Nearly $3.4 billion spent online according to data from Adobe.

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SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.

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