Seo And Internet Marketing Professionals

الأربعاء، 30 ديسمبر 2015

From Likes To Tweets: Our Top Social Media Marketing Columns Of 2015

How do you keep up with the rapid-fire rise and fall of social media networks? Our expert contributors were on hand to deliver insights into that and more in 2015.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1ktl5kj

How Marketing Can Use Big Data To Win Back Users

How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right customer.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1QYtieX

The Secret Formula For Irresistible LinkedIn Connection Requests

How do you get more people to connect with you and your brand on LinkedIn? Columnist Larry Kim has some tips for how marketers can quickly expand their LinkedIn networks.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1IDMPhP

7 Things I Learned About Marketing This Year

As 2015 comes to a close, columnist Sanjay Dholakia takes a look back at the key changes that shaped the marketing industry and how marketers can learn from them moving forward.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1RRjyD8

MarTech Today: Mobile-First Future, Apple Device Activations & Essential Search Trends

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015 Dec 29, 2015 by Desiree Everts DeNunzio From Google’s mobile-friendly algorithm...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1miomVq

Why Content Marketers Need Editors

how an editor helps your content shine

I’m good at math.

If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal.

And yet, today I’m a professional writer and editor.

It’s a mad, mad, mad, mad world.

Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing.

You probably possess some of these editing skills too, so let’s examine how you can use them to become a discerning content marketer.

Turning a “weakness” into a strength

Most of my English tests in high school weren’t adorned with those coveted “A” grades because timed exams to test reading comprehension didn’t fit my reading style.

I read text passages slowly, studied each word carefully, and analyzed how the writer could have presented his or her message more clearly.

It’s no surprise I’d run out of time before I finished every question. (It’s okay, 16-year-old Stefanie. The future looks bright for you.)

My poor test scores could have convinced me that the English language and reading comprehension were my weaknesses, but instead, I turned my way of reading into a career.

We’re in The Editor Age

The title of this interview on Contently’s The Content Strategist says it all: ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content.

When asked how he’d build a brand media property, Godin replied that brands often opt for playing it safe rather than thinking, “How can we be more interesting?”

Then, Godin concluded:

That’s not what happens when you want to make a hit TV show or a website that people care about. You need editors, not brand managers, who will push the envelope to make the thing go forward.

Editors produce enjoyable content

“Enjoyable content” sounds a bit weak, doesn’t it? It’s less serious than “effective content” or “content that produces business results.”

But enjoyable content is a prerequisite if you want your content to be effective.

Editors produce the right content experiences with refined messages that help meet your business goals. This meaningful content gives your ideal prospect an enjoyable experience that produces results.

For example, I enjoy painting, but I don’t always have time to paint on canvas, so I frequently paint my nails. It’s relatively quick, and I get to display my work every day for as long as the manicure lasts.

Essie is my favorite nail polish brand and the company’s YouTube channel has a collection of nail art tutorials. To communicate a persuasive message, each concise video required a focused vision and intentional refining.

Here’s a tutorial that has more than one-million views:

Every aspect of the video also forms a seamless call to action — the instructive lesson makes you want to buy the products used in the tutorial so you can try the look yourself.

That is enjoyable content for a nail polish lover. I watched a number of Essie tutorials while researching this article and now have a long list of new colors I’m going to buy.

8 steps to become a content marketing editor

“Egregious grammar errors make your content confusing and typos are distracting,” said Captain Obvious.

There’s more to becoming an editor than aiming to produce error-free content.

Here are eight steps that will help bring your inner editor to the surface during your content creation and production process:

Research. Your content marketing strategy begins with research. In addition to optimizing your chances of connecting with your target audience, research is also the foundation of captivating content. It helps you stand out with unique ideas your audience won’t find elsewhere.
Prepare. I prefer preparing over planning because it allows for more flexibility when unforeseen circumstances arise. If you’re prepared, you can easily adapt. Editors prepare their content schedules in advance and adjust them as needed.
Write. Synthesize your research into a cohesive presentation, whether it’s an article, podcast, or video. “Don’t try to do too much” is my favorite writing advice. While first drafts are certainly the place to let your ideas run wild, stay focused on the message you need to communicate.
Delete. Remove repetitive and excessive content. In the Essie nail art tutorial above, only essential information made the final cut. For example, our guide, Rita Remark, didn’t distract viewers with statistics about how many people give themselves manicures each year. That information doesn’t directly match the video topic or serve viewers.
Push. In the video above, Rita explains that the argyle print she’s creating is composed of diamond shapes. Take a closer look at the bookcase in the background. Notice anything? Yep, it has diamond-shaped compartments. The producers of this video pushed themselves creatively beyond a standard plain background to construct a complete experience for viewers.
Refine. Once your content is complete, how can you make it sharper? Is there a more succinct phrase you could use, or do you need to explain a point with more details? To address a possible concern, about halfway through the nail art tutorial, Rita reassures the viewer, “This may look difficult, but don’t be scared. It just takes a little practice.”
Polish. I’m not talking about nail polish this time! Grammar and spelling lovers rejoice; this is the step where you check for mistakes — large and small. Dedicate time to fact-checking (even if you think you already did) and hold every aspect of your content up to professional standards.
Publish. You don’t have the chance to make a positive impression on your ideal prospects until you release the content you create. Confident editors have overcome the false security of perfectionism and publish their best efforts. They simply stay vigilant about possible ways to improve in the future.

Present a refined message to your audience

Think like an editor to become a more persuasive content marketer.

And, as you adopt the perspective of an editor who critically evaluates every aspect of his content, recognize your opportunity to take any supposed “weakness” you have and turn it into your winning difference.

What do you do differently that you can harness as a strength?

Additional reading

About the author

Stefanie Flaxman

Stefanie Flaxman is Rainmaker Digital's Editor-in-Chief.

The post Why Content Marketers Need Editors appeared first on Copyblogger.

Source Copyblogger http://ift.tt/1IDGove

MarTech Landscape: What Is An Ad Network?

Ad networks have been around for nearly two decades. Find out how they work and what they offer publishers and advertisers.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1TpnecQ

10 CMOs Name Their Favorite Video Ad Campaigns Launched By Other Brands

This year, we asked 10 CMOs which video ads caught their attention. Here's what they told us.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1ksQ2oT

Indian startups, academicians join the chorus against Facebook's Free Basics

In light of the ongoing debate over Facebook's Free Basics platform, nine major Indian startups have written to the Telecom Regulatory Authority of India (TRAI), voicing their concern over zero rating and Internet gate-keepers. They were joined by nearly 80 Indian academicians who released a statement on the flaws in Free Basics. Taking note, TRAI has extended its deadline for comments on differential data pricing to Jan. 7.

The TRAI petition was sent by entrepreneurs from prominent startups such as Zomato, Paytm, TrulyMadly, GoQii, Mouthshut, Flipclass, Teesort, SVG Media and Tevis Learning, in response to TRAI's consultation paper on differential pricing for data services Read more...

More about Facebook, India, Net Neutrality, Social Media, and Internet.Org

Source Social Media http://ift.tt/1VpoT3B

Snapchat for Business: A Guide for Marketers

Have you heard of Snapchat? Want to use it to connect with your customers? Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. In this article, you’ll discover how to use Snapchat‘s features to connect with your customers. The Snapchat Demographic Before [...]

This post Snapchat for Business: A Guide for Marketers first appeared on .
- Your Guide to the Social Media Jungle

Source http://ift.tt/1YNYkdH