The 5 Things Every (Great) Marketing Story Needs

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories...

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How to Automate Personalized Video Messages via Facebook Ads

Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process? In this article, you’ll discover how to deliver personalized video messages to qualified Facebook leads at scale. Why Create Personalized Video Messages? Sometimes it seems the days of good social media comments are in the past […]

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Is it time to consider an identity resolution platform?

Learn about benefits of using an identity resolution platform and find out which one is right for your company.

Please visit Marketing Land for the full article.

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Experian’s new identity resolution service seeks to help marketers improve customer experience

The new solution, available via Experian’s MarketingConnect, connects digital and offline identities to help marketers better understand their customers.

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5 audiences you should exclude from your PPC campaigns

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

Please visit Marketing Land for the full article.

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Facebook tests tool that lets users transfer photos to Google and other platforms

Marketers could benefit from the feature, which could roll out globally in 2020.

Please visit Marketing Land for the full article.

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Instagram Likes: How to get more and why they still matter

Mobile, in-store pickup helped drive record-setting Black Friday weekend, but will profits shine?

Revenues are up by double-digits, but deep discounts and tougher advertising competition can cut into retailers’ margin.

Please visit Marketing Land for the full article.

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3 Things I Learned Moving from Content Marketer to Thriller Novelist

I started working in the content marketing industry 20 years ago. Everything I did from the start until 2018 revolved...

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12 Social Media Marketing Predictions From the Pros

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off The Platform Facebook […]

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