Are you setting reasonable goals for your business?

Here’s how to set effective growth goals – the kind that will make it easy to plan out and execute an effective marketing strategy.

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Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio

The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its enterprise customers.

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Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”

The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital channels.

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More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel

I still clearly remember the first sales position I had when I was in college. Picture this: I was selling...

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Court upholds FCC repeal of net neutrality but allows states to regulate internet

The FCC’s broad effort to block state legislation was found to be illegal.

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Shutterstock launches Smart Brief, collaborative tool for creative briefs

The tool employs automated technology to accelerate the traditional creative collaboration process.

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AT&T’s Xandr partners with clean.io to help safeguard against malicious advertising

Xandr will adopt clean.io’s technology to help reduce “malvertising” for publishers, end-users and advertisers in the marketplace.

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12 Techniques to Reduce Your Facebook Ad Spend

Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work? In this article, you’ll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion. First, Ensure Your Facebook Campaigns Are Tracking Correctly If you see your lead costs rise […]

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How to make sense of the LinkedIn algorithm

MarTech East 2019: Anand Thaker on what’s next for martech in 2020

Moving technology beyond the acquisition of data to driving strategy – and not getting lost in tactics-only thinking – are key challenges we face in the coming year.

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