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الثلاثاء، 2 يوليو 2019

Does Your Copy Pass the ‘Forehead Slap’ Test?

One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify...

The post Does Your Copy Pass the ‘Forehead Slap’ Test? appeared first on Copyblogger.



Source Copyblogger https://ift.tt/2XHUPL2

9 Ways to Increase Your Messenger Bot Engagement

Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot? In this article, you’ll discover how to encourage people to engage with your Messenger bot on Facebook. #1: Incentivize Messenger Bot Subscribers With Exclusive Access Messenger bots aren’t the most conspicuous mainstream marketing channels, so […]

The post 9 Ways to Increase Your Messenger Bot Engagement appeared first on Social Media Marketing | Social Media Examiner.



Source Social Media Marketing | Social Media Examiner https://ift.tt/2XhJQsp

الاثنين، 1 يوليو 2019

With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail

The current state of CCPA preparedness is muddled at best, says a new survey.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/323BJ17

Marketing salary survey 2019: A global snapshot

The salary trends below serve as a benchmark to inform the marketing ecosystem on an international scale.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/3015IFb

Instagram bio ideas and tips for maximizing your account

Narrow is the new normal: Why expertise will help agencies survive the in-house exodus

We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is the path forward.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2XiQHBZ

Instagram vs Facebook: which is best for your brand’s strategy?

Privacy issues may be hurting smart speaker market growth

Concerns that ‘smart speakers are always listening’ inhibit potential buyers.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2ZVO9q2

A Simple, Two-Month Plan to Complete a Content Project

At the end of June 2009, I was reading Copyblogger and I got a new idea: I should write an...

The post A Simple, Two-Month Plan to Complete a Content Project appeared first on Copyblogger.



Source Copyblogger https://ift.tt/2RJFDrm

5 Overlooked Facebook Audiences to Improve Your Ad Results

Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. Why Target Multiple Facebook Audiences? The effectiveness your Facebook ad campaigns are depends on which audience you’re […]

The post 5 Overlooked Facebook Audiences to Improve Your Ad Results appeared first on Social Media Marketing | Social Media Examiner.



Source Social Media Marketing | Social Media Examiner https://ift.tt/3259csg