The video algorithm: Facebook vs. YouTube

Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2wAhjhW

Reports: Google, Amazon to face new antitrust inquiries in changed political climate

Reportedly the DOJ will investigate Google and the FTC will take on Amazon.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2QJ5leV

Twitter buys Fabula AI, machine learning start-up that can detect network manipulation

Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public conversation.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2W7pr3O

Answers to common questions about YouTube Ads

Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2ERdTfn

Low-code blockchain platform announced at Salesforce TrailheaDX 2019

The solution simplifies development with an interface built for non-developers.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2HQuRwe

How location data and analytics are revolutionizing JCDecaux’s OOH business

The company is working with Neustar for audience insights and targeting and Ubimo for foot-traffic attribution.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2HS0wx2

The Meticulous Blogger’s 12-Step Publishing Checklist

“Quality content” isn’t just about the type of content you create. It’s about all the care behind the scenes that...

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The post The Meticulous Blogger’s 12-Step Publishing Checklist appeared first on Copyblogger.

Source Copyblogger http://bit.ly/2W7q6SV

A marketer’s guide to the California Consumer Privacy Act

Marketers should focus on the toughest privacy frameworks and try to work toward multi-jurisdictional compliance to demonstrate goodwill toward becoming compliant.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Z5JiSN

How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue

Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover how to run a Facebook advertising campaign that consistently puts your business in front of your target audience with unique messaging at every […]

The post How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2W6ATN6

Instagram Pushes IGTV Growth With Horizontal Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David […]

The post Instagram Pushes IGTV Growth With Horizontal Video appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2JMNP92