Thoughtful Elements of Distinguished Content Marketing

Content that drives real business results often looks effortless, but we all know how much creative and strategic planning it...

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Quora intros bulk ad creation, editing

The bulk ads editor and creator is an important development for advertisers -- and Quora. The post Quora intros bulk ad creation, editing appeared first on Marketing Land.

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IgnitionOne now uses AI to predict a display ad’s performance — before it runs

The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land.

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Facebook Showcase offers upfront ad buys against premium video content

Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. The post Facebook Showcase offers upfront ad buys against premium video content appeared first on Marketing Land.

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Verizon Media replaces Flurry Ads with new Verizon Ads SDK

The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK. The post Verizon Media replaces Flurry Ads with new Verizon Ads SDK appeared first on Marketing Land.

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Target launching invite-only online marketplace

The new Target+ initiative takes a different tack than competitors Amazon and Walmart. The post Target launching invite-only online marketplace appeared first on Marketing Land.

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10 Great Reasons To Attend SMX Advanced

Smart marketers know the learning never stops. Being the best means staying on top of the latest tactics, trends, and technologies. Attend SMX® Advanced, June 3-5 in Seattle for an elite training program designed for expert search marketers like you. Keep reading for 10 reasons why you should join...

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Youtube and youth advertising: Oversight and transparency for our newest babysitter

Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. The post Youtube and youth advertising: Oversight and transparency for our newest babysitter appeared first on Marketing Land.

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Why It’s So Hard to Make Time for Creativity (and a Creativity Workshop with Sonia that Can Help)

I think most of us are pretty connected to the idea that a full life includes creativity. We’re meant to...

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Is attribution dead? The answer is yes and no

Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights. The post Is attribution dead? The answer is yes and no appeared first on Marketing Land.

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