Best of Copyblogger: 2018 Edition

Once you know what you’d like more of in your life, you have to make decisions that will allow more...

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20 expert predictions: Here’s what successful marketers will do in 2019

From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019. The post 20 expert predictions: Here’s what successful marketers...

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Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?

With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let's look at the pressure points. The post Are ad-supported tiers too much temptation for Netflix or Prime Video to resist? appeared first on Marketing Land.

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‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’

Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages. The post ‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’ appeared first on Marketing Land.

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Want to create better experiences and brand loyalty? Lean on your data

For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies. The post Want to create better experiences and brand loyalty? Lean on your data appeared first on Marketing Land.

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Shopping ads for the small budget: Here’s what to expect in 2019

This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. The post Shopping ads for the small budget: Here’s what to expect in 2019 appeared first on...

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Paid social requires sharpening your blade in 2019

Advertisers need to remember constant reevaluation of their methods is crucial in today's environment. The post Paid social requires sharpening your blade in 2019 appeared first on Marketing Land.

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Digital marketing in 2019: Here’s where we’re headed this year

Brands that embrace emerging technologies and advertising formats - like connected TV, visual and voice search and AR advertising - will thrive in the new year. The post Digital marketing in 2019: Here’s where we’re headed this year appeared first on Marketing Land.

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10 trends in digital content for 2019: Management is vital to success

Technology will transform managing and optimizing content libraries from an overwhelming chore to a lucrative discovery and revitalization. The post 10 trends in digital content for 2019: Management is vital to success appeared first on Marketing Land.

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AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond

In the next 24 months CMOs should focus on the three 'A's of accountability to make impactful changes. The post AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond appeared first on Marketing Land.

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