Here’s an exclusive insider look at SMX East

Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity,...

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Good riddance to social media mass production

Social media marketing is in a near-crisis situation. Here's what marketers must do to survive and thrive. The post Good riddance to social media mass production appeared first on Marketing Land.

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The 7 Things Writers Need to Make a Living

If you’re a writer, you might have heard this most of your life: People don’t make a living writing. You...

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How to Create Facebook In-Stream Video Ads

Wondering how to place ads in other people’s video content on Facebook? Have you heard about Facebook in-stream video ads? In this article, you’ll learn how to create and serve Facebook in-stream video ads that show during another brand’s video content via the Facebook news feed. What Are Facebook In-Stream Video Ads? The Facebook in-stream [...]

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Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. The post Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd? appeared first on Marketing Land.

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How social media drives cryptocurrency for users & brands

SurveyMonkey files to go public

Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base. The post SurveyMonkey files to go public appeared first on Marketing Land.

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Marketing Day: Snap names new VP, Telecom study, programmatic creatives & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Snap names new VP, Telecom study, programmatic creatives & more appeared first on Marketing Land.

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How small businesses can see big results with foundational SEO

Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins. The post How small businesses can see big results with foundational SEO appeared first on Marketing Land.

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Snap names Time Warner’s former CMO as its VP of US Global Business Solutions

Reporting to Snap's Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships. The post Snap names Time Warner’s former CMO as its VP of US Global Business Solutions appeared first on Marketing Land.

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