Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

The move gives marketers the ability to track the buyer journey across all activation points. The post Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform appeared first on Marketing Land.

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How to seamlessly augment the retail experience

Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies. The post How to seamlessly augment the retail experience appeared first on Marketing Land.

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How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud

There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled. The post How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud appeared first on Marketing Land.

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Here’s why Radius and Leadscape decided to combine

The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data. The post Here’s why Radius and Leadscape decided to combine appeared first on Marketing Land.

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MetaX launches a blockchain-based whitelist of websites

The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy. The post MetaX launches a blockchain-based whitelist of websites appeared first on Marketing Land.

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What Ethical, Effective Selling Looks Like

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does
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The post What Ethical, Effective Selling Looks Like appeared first on Copyblogger.

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10 Awesome Sources To Write Blog Posts On Trending Topics

One of the best ways to get visibility and traffic to your blog posts is to write on topics that are popular and being shared on social media platforms. One reason why trending topics get more traction is that they’re relatively more valuable to the reader. Such content is more likely to get links [...]

The post 10 Awesome Sources To Write Blog Posts On Trending Topics appeared first on Search Engine People Blog.

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How to Retarget People Who Click on Curated Content

Do you share curated content on social media? Wondering how to retarget people who click on the third-party content you share? In this article, you’ll discover two ways to retarget people who click links to content you share, whether that content is yours or someone else’s. What Is Link Retargeting? Retargeting gives you the power [...]

This post How to Retarget People Who Click on Curated Content first appeared on Social Media Examiner.

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Identity is having its moment, but most martech isn’t ready

With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept. The post Identity is having its moment, but most martech isn’t ready appeared first on Marketing Land.

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Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions appeared first on Marketing Land.

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