The 10 Biggest Winners and Losers on Google Search in 2017

YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. Read the full article at MarketingProfs

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The 10 Biggest Winners and Losers on Google Search in 2017

YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. Read the full article at MarketingProfs

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Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs

The mobile attribution firm says this undiscussed kind of fraud can impact up to 80 percent of attributed installs in given campaigns.

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Advice and Resources for Success as a Creative Professional

This week, we talked about some of the joys — and pitfalls — of the professional creative life. Your friends don’t get what you do, sometimes you don’t completely “get it” yourself — but when it’s working, the rewards can be glorious. On Monday, Stefanie Flaxman explored the peculiar (and sometimes hard to understand) nature
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The post Advice and Resources for Success as a Creative Professional appeared first on Copyblogger.

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Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad

P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for Febreze.

Please visit Marketing Land for the full article.

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Instagram triples length of Story ads with carousel format

Brands including Netflix and Paramount have begun testing ads that include three photos or videos within Instagram’s Stories feed.

Please visit Marketing Land for the full article.

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Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out of digital channels, 44% [...]

The post Why Brands Should Rely on Influencer Marketing in 2018 and Beyond appeared first on Search Engine People Blog.

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MarTech All Access passes are here. Snatch yours up now & save $500!

MarTech® is the conference for executives and senior practitioners at the intersection of marketing, technology and management. Join us April 23-25 in San Jose. You’ll walk away with the insights, intelligence and strategies needed to drive digital transformation and improve customer experiences....

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Email Nightmares: The Journey, Episode 15

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=N_ZLFF_v_y8 Watch The Journey: Episode 15 Episode 15 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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- Your Guide to the Social Media Jungle

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How to Turn Blog Posts Into a Video Funnel

Do you want more business from your blog posts? Looking for tips to qualify leads more effectively? In this article, you’ll discover how to warm up and convert prospects by turning blog posts into a three-part video funnel. Building Awareness, Engagement, and Conversion Simon Sinek famously stated, “People do business with people.” Trust is built [...]

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- Your Guide to the Social Media Jungle

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