Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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SMART goals for SEO

How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns.

Please visit Marketing Land for the full article.

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Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 hours

While the law doesn't necessary expand what's considered "illegal content" in Germany, critics worry it will turn social networks into opinion police.

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6 Social Media Trends That Will Take Over 2018

7 email trends to watch in 2018

As we head into 2018, columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program over the next 12 months.

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Alibaba’s UC browser beating Google Chrome in Indian mobile market

The browser's ad-blocking feature is driving a significant percentage of global ad blocking and is a potentially meaningful threat to ad revenue.

Please visit Marketing Land for the full article.

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Empowered consumers are searching for the best and worst brands before they buy

With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.

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7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses

It’s common for non-writers to have trouble understanding how writing for a living actually works. They imagine bespectacled introverts pounding away at their keyboards, detached from social settings and business transactions. How is a reclusive life compatible with a sustainable job? Writing is solitary work, but professional writers know publishing is a collaborative process. And
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18 Apps and Tools for Social Media Marketers

Wondering how to improve the visual and written content you produce? Looking for a list of tools to help? In this article, you’ll discover 18 helpful apps from the Social Media Marketing Podcast’s Discovery of the Week. #1: Character Count Online CharacterCountOnline.com helps you edit text to fit a social media platform’s character limit. Whether [...]

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- Your Guide to the Social Media Jungle

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17+ Social Media Marketing Predictions for 2018 From the Pros

Are you wondering how social media marketing will change this year? The social platforms are constantly changing, and that means marketers need to change as well. To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their [...]

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- Your Guide to the Social Media Jungle

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