Google AdSense now allows 300×250 ads above the fold on mobile

The change will increase viewability rates for the popular ad size.

Please visit Marketing Land for the full article.

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User-generated content: What your brand can learn from Spotify

Columnist Jason Warnock explains how you can take a page from Spotify's powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.

Please visit Marketing Land for the full article.

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How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You)

You may love to write.

You may get a lot of positive feedback on your writing.

And you may have even picked up many great writing gigs over the years, solidifying your status as a professional writer.

But something is missing.

It’s difficult to balance writing for your existing clients and attracting new clients. Consequently, your writing income varies at different times throughout the year and the work you love to do never quite feels sustainable.

TET: the backbone of a sustainable writing business

Whether you’re just starting your writing business, or you’ve been building it for a while and are hoping to make it more financially secure, I have 15 tips that support a healthy, productive solopreneur venture.

To make the advice manageable, I’ll list five tips under three important categories for anyone working for themselves: Technology, Education, Tools (TET).

The success of a writing business depends on so much more than your ability to write.

Educating yourself on the business of writing and content marketing gives you a huge advantage over other (directionless) writers.

My TET Talk below — not to be confused with a TED Talk — will show you how the right knowledge combined with the unique value you offer clients can create a powerhouse business that allows you the freedom to be yourself and do work you care about.

Technology

Technology makes most modern writing businesses possible.

And getting set up with the right digital services doesn’t require a ton of technical knowledge. Instead, this section will focus on core business logistics that depend on some sort of technology.

My goal is to help you feel thankful for easy access to these solutions, rather than overwhelmed by a bunch of new things to learn.

As you’ll see, the main components you need are pretty simple.

1. Set up your internet, email, and phone accounts

We’re really starting at the beginning here, but I don’t want to skip the basics.

Intermittent, possibly not secure, internet access at a coffee shop just doesn’t cut it when you’re ready to get serious about your writing business.

Having a reliable internet connection at a place where you can always work — whether that’s at home or an office space — will give you peace of mind that you can communicate with your clients whenever you need to.

I also suggest having an email address and phone number for your business.

While you’re passionate about your work, separating business from personal communications is one step that can help prevent burnout.

Rather than having your entire day be one mix of business and personal tasks, you can get in the habit of managing business and personal items at different times.

2. Invest in hardware and software

This one is all about asking yourself questions to find out what you need to do your job well.

You can have a first-priority list with absolute necessities and a second-priority list for possible additions in the future.

To create your first-priority list, you may ask yourself:

• Is my computer able to perform every function needed for my business?
• Does the camera still work if a client requests a video call? What about my microphone and speakers?
• Is the writing software I use sufficient? How about my accounting software?

To create your second-priority list, you may ask yourself:

• What would I need if I wanted to start a podcast as a content marketing channel for my writing business?
• What would I need if I wanted to start a YouTube channel as a content marketing channel for my writing business?
• What would I need if I was going to host live events to promote my writing business?

3. Build a beautiful, secure website

If you were setting up a brick-and-mortar business, you’d be checking out real estate at different locations.

One of the perks of a digital writing business is that you don’t necessarily need to rent or buy a physical space in order for you to do your work.

What you do need, however, is a beautiful, secure website that’s fast and easy to use. Then you’ll have a professional place to welcome prospects.

4. Prioritize your social media accounts

To complement your digital home, you’ll have social media accounts.

But attempting to have a presence on every site can be time-consuming and distracting.

Find out where your prospects hang out online and focus your social media efforts on those sites. Ultimately, you’ll share content on those platforms that will bring visitors back to your website.

5. Select a payment processor

What’s the best way for clients to send you money?

You don’t want to use a system that’s super easy for you but a pain for your clients, or vice versa.

Envision how your ideal scenario would play out once someone wants to hire you and consider using digital payment processors like PayPal, Braintree, or Stripe to make that your standard procedure.

More on outlining your terms of service and payment policy below.

Education

Yesterday, Sonia announced that we’ll be reopening our Certified Content Marketer training program to new students soon.

She wrote:

“Making a living as a writer isn’t easy. Finding new clients, managing your business as a business, positioning yourself to rise above the pennies-per-word freelance treadmill.

The Certification program exists to reward good writers with more clients, more revenue, more stability, and more respect.

We also, of course, reap the benefits of having a highly qualified group of professional writers we can point to when businesses tell us, ‘We’re sold on content strategy, but we can’t find anyone who can implement it well.’”

If you want to apply to become Copyblogger Certified, don’t forget to sign up at the end of this post to be the first to find out when you can get in the program.

A dedication to ongoing education is crucial for professional writers who are business owners. Let’s look at entrepreneurial actions you’ll need to learn about and perform.

1. Draft a budget

This is another one that helps you separate business activities from your personal life.

How much money do you need to run your business?

When you set aside funds for business expenses, you’ll have a realistic picture of what you can spend money on now and what you might need to hold off on until a later time. Then you’ll have an idea of how much money you need to save for certain items you eventually want to invest in.

Review your budget on a regular basis, since you may need to adjust how much money you spend on certain things.

For example, if an emergency expense comes up, you may have to borrow money from the amount you typically spend on social media ads, and pause those ads until you’re able to replenish the social media ads portion of your budget.

2. Determine your prices

Every project you work on will have different factors that affect how much you charge for your work, but the right type of preparation makes negotiating fees with clients much easier.

Check out our article 5 Stress-Free Steps for Pricing Your Services by Beth Hayden.

You’ll learn how to:

• Perform research and determine your hourly rate
• Estimate how many hours the project will take
• Add some margin to cover additional expenses, overhead, and surprises
• Communicate the price clearly to your client
• Track your hours and adjust future pricing accordingly

3. Outline your terms of service and payment policy

While “terms of service and payment policy” may sound like boring business details, I consider them a fun opportunity for you to stand out.

If you want to have an exceptional service business, you cannot casually respond to any form of business communication or informally agree to any business transaction.

Check out my article How to Craft Winning Pitches for Your Service Business.

You’ll learn:

• How to become a master of assessing, communicating, and managing expectations
• The “service business as go-to collaborator” model
• How to present terms of service that help you convert prospects

4. Become the Editor-in-Chief of your website

You knew this one was going to be here.

Remember that beautiful, secure website that you built? That’s your publishing company, so make sure you manage it like an Editor-in-Chief.

My article Why Content Marketers Need Editors will show you how to become your own content editor and you can pick up blog editing essentials in 10 Modern Editing Tips for Meticulous Bloggers.

5. Avoid this common marketing mistake

I’m especially enthused about sharing this one with you because it will save you a lot of time.

Many new service providers (myself included, back in the day) create marketing materials that try to convince someone that they need a certain service.

For example, writers would speak to someone “who doesn’t know they need a professional writer” and try to persuade that person into thinking that hiring a professional writer is better than writing your own content and copy.

It’s a reasonable starting place for business newbies, and not a terrible mistake, but think about creating marketing materials for those who are already looking for a professional writer.

Prospects who already value professional writers are much easier to convert to clients.

Your job is convincing them that you’re the right person to hire. You don’t have to first convince them that they need someone like you.

Tools

Our final section will help you with day-to-day activities.

These are practices that help you become more creative, productive, and confident.

Small changes to your routine can make a big difference when something unexpected happens and you have to roll with the punches.

Let’s roll …

1. Have an idea notebook

You’ll write down way more ideas than you’ll actually use, but get in the habit of documenting your thoughts about:

• Content topics
• Marketing experiments
• Potential business partners
• Social media communities
• Books you want to read
• Your ideal clients
• Extra value you can provide

The pages can look messy and only make sense to you, but the notebook is a resource you can open if you ever feel stuck and don’t know where you should put your effort next.

2. Break down tasks into lists

I wish I could sell lists as my own product called “Overwhelm Begone!”

There are often many different parts to a project or many different steps you need to complete before you can finish a task or achieve a goal.

My simple method to immediately avoid overwhelm is listing out every step that needs to happen. If you need to delegate tasks to other people, map out their roles in a sublist.

I include even the tiniest tasks because once they’re written down, they’re out of my mind and I can use that portion of brainpower for something else.

If you only had one thing to do at all times, I understand that breaking down that one thing into a list would be unnecessary, but when you have a lot going on, lists help ensure that everything gets done properly.

3. Use systems and processes

Like lists, systems and processes help you swiftly take care of business.

Here are some examples:

• A spreadsheet can help you monitor the stages of every project you have or organize your content marketing ideas.
• Your email policy can inform clients upfront about how quickly you respond to emails, so you can prioritize your workload.
• If you have trouble remembering to do a weekly task, assign it to a certain day of the week and stick to that routine.

4. Create a sample workday

Working for yourself gives you a lot of freedom, but it’s also stressful if you don’t manage your time properly. It will feel like you’re working all the time, and you’ll lack that balance I mentioned earlier.

So, if you keep the items you need to tackle on any given workday in mind, it’s a reminder that there’s a time to hustle and a time for leisure later in the day.

Your sample workday may include:

• Responding to work emails
• Writing for practice
• Writing for clients
• Meeting with clients
• Reading blogs about writing, content marketing, and your industry (if you write for a specific niche)

5. Filter out unsolicited criticism

They mean well, but sometimes they’re just mean.

I’m talking about the people you interact with who will make negative comments about your professional writing services. You know, the ones who know nothing about your industry or actually being a professional writer.

I don’t want to get too snarky, because a lot of them likely just want to protect you.

It’s difficult for many people to understand how writers make a living, so it’s a lot easier to discourage a writer from going down a path of uncertainty.

But you’re smarter than that. You know you don’t have to do this alone, and you don’t have to go down a path of uncertainty. You can learn how to establish the writing business you want by learning how to implement content strategy.

Now’s the time: get in line to sign up for our Certified Content Marketer training.

Are you a writer who wants to become a Certified Content Marketer?

Our Certified Content Marketer training helps you take your writing business to the next level. Add your email address to our waiting list below to be the first to hear about when we reopen the program to new students.

Find out when our Certified Content Marketer training program reopens:

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Conversion Tactics To Use On Your Paid Social Media Audience

So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to engage with your brand. You [...]

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About.com changes name to Dotdash to complete year-long rebrand

Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.

Please visit Marketing Land for the full article.

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Someone threw a Pepsi can at police IRL during a protest

What happens when real-life imitates an ad that was supposed to imitate life? 

And what if the ad in question already imitated another ad that (sort of) imitated life?

SEE ALSO: Here are the funniest reactions to Kendall Jenner's terrible 'woke' Pepsi ad

If you're confused by now, don't worry, we have an explanation. 

Remember that controversial, tone-deaf Pepsi ad, in which privileged Kendall Jenner acts as a peacemaker between police and demonstrators by handing a riot cop a can of pepsi? 

Well, apparently people took the ad rather literally and threw full Pepsi cans at officers at a May Day protest in Portland: Read more...

More about Riots, May Day, Police, Pepsi Can, and Pepsi Ad

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Seriously, no one is using Facebook Stories

Facebook is the world's most successful social network — but it shows you an abject failure every time you open its app.

One month in, no one's using "Stories," the Snapchat clone that sits on top of your News Feed on the mobile app. Facebook wants this to be the place where you "show friends what you're up to," but it's amounting to bupkis, a worthless void taking up a prime slice of the internet's most important real estate.

SEE ALSO: Facebook is turning into a confusing social nightmare

It's possible this is by design. (Is Facebook intentionally watering down the "Stories" feature to diminish Snapchat's relevance? Perhaps!) But it's not a good look for the social network, which has struggled with its image in the past year after a series of high-profile missteps. Think of it this way: At a time when Facebook is particularly invested in making sure users want to use its app, the first thing it broadcasts when you tap in is that no one is using a marquee feature. Read more...

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YouTube community calls out 'pranksters' DaddyOFive and police take action

There is an important update on the disturbing case of DaddyOFive, and it involves the YouTube community that mobilised itself to get the story out there.

The parents behind DaddyOFive, who came under fire for making what critics describe as gratuitously cruel prank videos on their children, have reportedly lost custody of two kids to their biological mother. 

SEE ALSO: YouTuber faces jail time for his movie parodies, as angry studios say his videos hurt sales

A video shows Rose Hall, the biological mother of Cody, 9, and Emma, 12, with her lawyer saying that she obtained emergency custody of the kids.  Read more...

More about Children, Pranksters, Prank, Daddyofive, and Youtube

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3 Ways to Use Instagram Stories Ads for Business

Do you advertise on Instagram? Wondering how Instagram Stories ads can help your business? Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience. In this article, you’ll discover three ways to use Instagram Stories ads. About Instagram Stories Ads Instagram stories appear above users’ Instagram feeds and [...]

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Movie poster sparks controversy by comparing military service with childbirth pain