Can tech conquer fake news?

Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gPvfuu

Getting the most out of your holiday emails

With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2fVLcBX

Generating leads from content: Placing calls to action

What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gPmDUT

[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien

In this week's show, we launch a new series, "The Path to CMO," with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gPbqU6

The Keys to Launching a Successful Online Course

Hey there — welcome back to the Copyblogger Weekly!

We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier to sell.

And yesterday, I shared my story about my own road to teaching online — a road that definitely included some bumps and curves. (Spoiler alert: it has a happy ending!)

If you’ve been thinking about launching a course but weren’t sure how to get started, Brian Clark is offering a free webinar next week to walk you through some crucial steps.

Wednesday, December 7, 2016 beginning at 3:00 p.m. Eastern Time.

Brian’s going to cover:

• Designing the learning experience for your course
• How to craft your learner profile
• Identifying the benefits of knowledge (these unlock so many doors)
• A three-step process for crafting learning objectives

We use these ideas literally every week at Copyblogger and Rainmaker Digital. The webinar will cover very hands-on, practical material that you can start working with right away — to develop an online course that’s an amazing experience for your learners, and an amazing business to support your goals.

To register for the free webinar, simply click here and enter your email address.

Then you’ll receive the special link to register for the webinar. You have to register to attend, and space is limited … so don’t wait.

Hope to see you Wednesday at the webinar, and I’ll catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

P.S.

Here’s that URL, one more time:

http://ift.tt/2gzbR4R

Catch up on this week’s content

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4 Surprising Ways You’ll Profit from Building an Online Course

by Pamela Wilson

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How to Write a High-Value Lesson Plan that Makes Your Course Easy to Sell

by Henneke

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My Favorite Business Model for a Breakthrough Digital Business

by Sonia Simone

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The Season One Recap of StudioPress FM

by Brian Gardner & Lauren Mancke

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Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

by Jerod Morris & Jon Nastor

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Orbit Media’s Latest Survey of 1000 Bloggers

by Sonia Simone

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How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part Two

by Kelton Reid

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Tim Ferriss on Finding and Focusing On What Truly Matters

by Brian Clark

The post The Keys to Launching a Successful Online Course appeared first on Copyblogger.

Source Copyblogger http://ift.tt/2gYK6He

12 Small SEO Fixes for 12 Days of Christmas

On the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?” And so I said, “Well […]

Post from: Search Engine People SEO Blog

12 Small SEO Fixes for 12 Days of Christmas

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Written by Tim Dugan, Web Services CT & ZGM

The post 12 Small SEO Fixes for 12 Days of Christmas appeared first on Search Engine People Blog.

Source Search Engine People Blog http://ift.tt/2fIVZAQ

The truth about channel marketing: everything you have been told is wrong

  There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gOMs78

How to Find Social Media Micro-influencers for Your Small Business

Want to promote your small business on a budget? Have you considered partnering with less famous influencers? Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products. In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business. #1: Find Micro-influencers [...]

This post How to Find Social Media Micro-influencers for Your Small Business first appeared on .
- Your Guide to the Social Media Jungle

Source http://ift.tt/2fIapkQ

Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2gWeQZc

Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2fMqEIH