Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters

What are the key questions mobile marketers should be asking? Columnist Craig Weinberg helps you determine what to focus on to bring your mobile strategy to the next level.

Please visit Marketing Land for the full article.

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What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach

In May 2013, a small company with fewer than 40 unusual employees made a historic lead generation move that resulted in stunning lead generation results. (I stress “unusual” in a good way.)

The company with those odd employees, of course, was Copyblogger Media (now known as Rainmaker Digital). The story of what happened follows.

The historic move:

Up until that point, Copyblogger had been offering an email newsletter to attract and capture email subscribers. Pretty standard in the online business world.

We wanted to up the ante.

So we launched My.Copyblogger.com — a free membership site, where people sign up to access (at the time) 15 free ebooks and a 20-part email course.

Think of a content library as a password-protected source of premium content that you can access once you register with your email address.

That’s essentially what a “content library” looks like. But how did it perform? Let’s look at the results to see.

The historic results:

According to the case study by Marketing Sherpa,

• Through the first seven weeks, the free subscription page averaged a 67 percent conversion rate.
• The first week’s growth was 300 percent bigger than the best week of growth for Internet Marketing for Smart People (a previous Copyblogger 20-part email course) — closer to 400 percent, if you include new paid subscribers.
• The most visited page on Copyblogger at the time was behind the paywall — with almost a third of all traffic logging in after arrival.

Those are some substantial results, particularly in such a competitive space as content marketing.

Now, I can’t promise you the exact same outcome, but I can promise you that a content library will, at the very least, increase the number of subscribers you capture.

The key, as always, is to build trust first by providing a ton of value before asking for anything in return.

If that concept is new to you, then you can review how to build the know-like-trust factor.

In the meantime, let’s dig a little deeper into the common questions surrounding lead generating content libraries.

1. What’s a “content library?”

You’ll hear sales and marketing people refer to a content library as a bank of all the content assets owned by a company that is placed in a central, internal portal so other departments within that company can access that content.

That’s not what we are talking about here.

Yes, a content library is a bank of content, but in the way we will be using the phrase, it is full of resources that your audience can access once they register with an email address.

In other words, the public can access these resources, which makes this type of content library a lead generation tool.

2. What type of content goes into a content library?

You could include:

• Ebooks
• Videos
• Webinars
• Audio seminars
• Podcast episodes
• White papers
• Infographics
• Tutorials
• Data and analysis reports

And more.

The trick is to offer enough value that prospects view signing up for your content library as a no-brainer — an insane bargain.

See Question 5 for some examples of ways you could structure your content library.

3. What makes a content library better than a conventional email newsletter?

When you offer more resources for the same price (in this case, an email address), you are naturally going to get better results.

Our case study is one such example.

With a content library, you are likely to elevate more of your visitors into an ongoing relationship — in other words, a content library will help you convert more prospects into solid leads.

But not just any type of lead.

See, the main difference between a typical email newsletter and a content library offer is that with the content library, you can now identify your site visitors, which ultimately helps you convert more leads into sales.

Let me explain.

4. What’s the difference between an email sign up and website registration?

In both cases, it’s true that the prospect gives you an email address. With a sign-up, you have permission to send that person email — namely, your email newsletter or latest published blog posts.

With a content library registration, you give your prospect access to a site — access to exclusive resources like ebooks, videos, webinars, forums, and more.

In the first situation, the content marketer is throwing stuff at the prospect. In the second, the content marketer is inviting you to his place — which is loaded with useful resources.

And like I said before, when people visit your site as signed-in members, you can customize your promotional messages, which leads to higher conversions.

5. How many resources should you put into a content library?

There isn’t a hard-and-fast rule.

However, you need to include more than one piece of content. Don’t forget: you are trying to create a sense of great value.

For example, a content library with two, five-page ebooks is not going to suggest high value. But four 50-page ebooks and seven 30-minute training videos, however, will suggest high value.

Here’s another way you could structure your content library:

• 30 exclusive podcast episodes
• 10 articles
• 3 worksheets

As you can see, the numbers of ways you can structure your content library is limitless. Which leads us to our next question.

6. Do I give access to all the content at once?

The short answer is to start by giving away a large amount of content to create a sense of high value.

The ebooks in the original My.Copyblogger content library ranged between 31 and 142 pages — and there were 15 ebooks, plus a 20-part email course.

However, you can start small and build as time goes on.

For example, make the promise of adding more content once a month (or the frequency that works for you).

That strategy has a number of benefits.

It brings all those members back to your site every time you release a new piece of exclusive content.

In other words, you don’t need all the resources in place before you launch.

If you only have four ebooks and two podcast episodes, you can launch with that offer. But as you add more resources, don’t forget to update your content library’s promotional copy and alert your members.

7. How do I get people to my content library?

If you already have an email list in place, then promote your content library to that list.

With My.Copyblogger, an announcement was sent out to our general email list, and because there were 15 ebooks, there were 15 unique email promotions sent out, each one customized to that particular topic.

We sent out one of these emails a week, usually on a Friday.

Depending on the number of resources you have, your campaign might end up lasting two or three months.

Before sending each email, suppress the email addresses of people who have already registered, so those members of your community aren’t annoyed by seeing the same pitch multiple times.

If you don’t have a list (or want to continue promoting the content library after you’ve finished the campaign to your email list), the next step is to create high-quality, tutorial-type blog content that leads to a promotion of the content library.

Once people are on your site because of this high-quality, tutorial-type blog content, give them an opportunity to register.

Here are four useful ideas:

• Include a footer at the end of each blog post that encourages visitors to register for your content library.
• Add a sidebar that appears on every page of your website.
• Create feature boxes that appear in the header of your website.
• Use pop-overs and pop-ups (yes, there is a difference).

Learn more about these strategies in Beth Hayden’s article, 4 Quick Solutions that Spawn Radical Email List Growth.

8. Won’t content that requires a registration hurt SEO efforts?

No.

True, the content behind the registration wall won’t get crawled or indexed by Google (or any search engine for that matter).

However, search “copywriting” on Google and you’ll see that Copyblogger ranks at the top of the first page of search results. The rest of the topics in our content library are also on the first page of Google for terms like “content marketing,” “landing pages,” and “SEO copywriting.”

And every single one of those pages is what we call a cornerstone content page — which drives social and search traffic to register for the content library on My.Copyblogger.

9. Do I have to call it a “content library?”

Nope.

You can call it whatever you want to call it.

Here are my ideas for different industries like health, fashion, and cooking:

• The Cross-Fit Foundation
• 8 Beautiful Wardrobe Basics
• Your Wok Recipe Essentials

It’s a good idea to mention in the description copy that this is a library of resources — and be very specific about what is in it.

You want to give your prospect the sense that there are some really juicy resources behind that registration wall.

10. Does this mean I’m starting a membership site?!?!

I added all those question marks and exclamation points because what most people say immediately after asking that question is … I’m not ready for that!

You get a real sense they are scared out of their wits.

If that’s you, relax, because registering people as members doesn’t mean you’re suddenly running a full-fledged membership site.

It just means people are joining your community.

However, if you achieve critical membership mass, a nice touch to your content library would be to offer a simple forum where your members could chat, share ideas, and ask you questions.

Our Rainmaker Platform enables someone who is dumber than a bag of bricks when it comes to coding (like me) to set up a password-protected content library — plus a forum — by simply grunting and pointing (like I do).

In the end, what really matters is that members of your community — even if what you offer them is free — benefit from content that’s tailored to their customer journeys.

About the author

Demian Farnworth

Demian Farnworth is Chief Content Writer for Rainmaker Digital. 

The post What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach appeared first on Copyblogger.

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Why Drive People To Facebook or Twitter Instead Of Your Blog

  These days having a good web presence isn't just about having a website that lists your services. Your customers will expect you to have a host of social media pages, as well as the obligatory company blog on your […]

Post from: Search Engine People SEO Blog

Why Drive People To Facebook or Twitter Instead Of Your Blog

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Three simple resolutions on how to do better SEO in 2016

If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step further.

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Facebook Live: What Marketers Need to Know

Have you heard of Facebook Live video? Do you want to use Facebook Live for business? Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing. In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing. What Is Facebook Live? Facebook [...]

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- Your Guide to the Social Media Jungle

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How to Improve Your Pinterest Boards and Gain More Followers

Are you struggling to grow your Pinterest following? Are your Pinterest boards performing? Adding the right types of boards to your Pinterest profile will help increase your visibility and followers. In this article you’ll discover how to create Pinterest boards people want to follow. #1: Stay Relevant With Evergreen Content Boards with evergreen content are important [...]

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Facebook and YouTube Lead Mobile App Usage in 2015: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Tops of 2015: Digital: The Nielsen Company examined the top digital trends in 2015, including the top U.S. [...]

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- Your Guide to the Social Media Jungle

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Jump-start Your 2016 with the Best of Copyblogger 2015

Did you see that year that just flew by?

It seems like it was only a few weeks ago that Sonia Simone welcomed 2015 with My Challenge to You for 2015: Only Connect.

In that post, Sonia talks about how business success is about getting the “Big Thing” right.

What’s your Big Thing?

You’ll recognize it as the overarching reason behind your business. It’s your motive for wanting to connect with people online. It’s what gets you out of bed every morning.

When you’re clear about your Big Thing, the details tend to fall into place.

Get clear on your Big Thing, then dive into the details below

This past year, Copyblogger took a deep dive into the details of effective content marketing.

Choosing the “best” posts from this embarrassment of riches is impossible. I mean, really? How does one choose?

It’s a tough job, but someone’s got to do it. So, I loaded up on coffee and took a nice, long stroll through all the content we put together for you in 2015.

Thank you to our team and our readers

Before I share my list, I want to take a moment to thank Demian Farnworth and Stefanie Flaxman for their work on the editorial team this year.

Demian’s can-do attitude and epic content marketing skills made for some exceptional posts this year.

And Stefanie’s eagle-eyed editing instincts have polished every post below into its best possible form.

To all the guest writers whose work we published this year, thanks to you, too. You accepted our suggestions with grace, met our deadlines with style, and helped to spread the word. Great work!

I especially want to thank you, our faithful readers.

You’ve stayed with us and let us know your thoughts on social media, in emails, and even in person. We appreciate the time and attention you’ve given to our pages over the past year.

Pick a topic and jump-start your 2016

Want to brush up on a particular subject as you head into the new year?

Pour yourself a cup of your preferred beverage, pull up a chair, and start reading.

And be sure to come back for a visit on the first Monday of 2016. We’ve got some fantastic content lined up for you. And a few surprises, too! It’s going to be a great year.

By the way, have you signed up for our free Copyblogger Content Challenge yet?

Starting Monday, January 4, we’ll be teaching an enthusiastic group of several thousand people how to create solid cornerstone content for their websites. Join us!

Encouragement for your journey

Trolls, Unkind Words, and How to Know You’re on the Right Track
If you want your content to be remembered, you’ve got to be willing to take a stand, trolls be damned. Sonia Simone has some words of wisdom for you if you struggle with feeling exposed to unfriendly people online.

The Introvert’s Guide to Surviving an In-Person Conference
Fess up: are you one of the many self-proclaimed introverts who read Copyblogger? If so, this post is for you.

The Dangerous Myth of the Magical Tool
If you’ve found yourself thinking, “If only I had the right software, my business would be transformed,” please take a moment to read this post.

How Not to Be a Sleaze (or a Martyr) in Your Business
Sonia drops some wisdom with her usual combination of story and savvy in this post about finding balance in your business.

5 Things to Take Advantage of When You’re Starting Something New
Small is beautiful! Here’s why you should enjoy the early days of your business to the fullest.

Harness the power of email marketing

Beth Hayden has spent a hefty chunk of 2015 generously sharing what she knows about email marketing — and she knows a lot.

If you’re trying to understand how all the pieces of the email marketing puzzle fit together, take a look at the posts below.

• How to Choose a Solid Email Service and Build Your List on a Firm Foundation
• Your Top-to-Bottom Email Checklist: What to Include Before You Hit Send
• Email Newsletters vs. Content Notifications: A Head-to-Head Comparison
• How to Write a Heroically Effective Email Autoresponder Series
• How to Write Email Subject Lines that Make People Stop, Click, and Read
• 13 Tantalizing Incentives that Will Build Your Email List
• 4 Quick Solutions that Spawn Radical Email List Growth

Adaptive content: what it is, how to use it

You may have heard the term “adaptive content” a few times in 2015. As Demian Farnworth says, adaptive content means to “tailor content to a customer’s experience, behavior, and desires.”

Sound intriguing? Read the posts in this section to fully understand adaptive content and discover how to put it to work for you in 2016.

16 Stats that Explain Why Adaptive Content Matters Right Now
Demian leads off with a rallying cry: adaptive content matters because it offers your readers a better, more tailored experience.

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]
If Demian’s 16 stats about the importance of adaptive content got you fired up to use it on your site, this post will help you take the first step. We’ve created a free worksheet you can download and fill out to help you start using adaptive content strategies.

3 Adaptive Content Resources for Advanced Marketers
To implement adaptive content, you must fix your older content so it works well today, understand who’s on your site, and use marketing automation to serve up unique content experiences to your site visitors. Fortunately, Editor-in-Chief Stefanie Flaxman has gathered resources to help you do all three.

Need some inspiration? Read on …

Here’s How Henry Rollins Writes (Slightly NSFW)
Those of us who had the honor of seeing Henry Rollins speak at 2015’s Authority Rainmaker event in Denver won’t soon forget the energy and passion in his words. But how does he get those words onto paper?

4 Revelations that Drove Me to Quit My Job and Start a Business
Raubi Perilli shared a personal story about what it was like for her in the early days of her business (hint: it wasn’t all pretty, but it taught her many lessons).

Claiming Your Power as a Writer
Stepping into your full power as a writer means putting on your Big Person Underpants. Need details? Count on Sonia Simone to fill you in.

News we saw, news we made

Introducing Rainmaker.FM: The Digital Marketing Podcast Network
We like to comment on news that impacts content marketers. But, of course, it’s even more fun to make news. That’s what happened when we launched our Rainmaker.FM podcast network last March. That’s right: we didn’t just launch a show or two. It was (and is) a full-blown podcast network. Go big or go home, as we say around here.

Will Your Website Survive the Google Mobile Penalty?
This year, Google recognized the profound change that has happened in web surfing and began to penalize websites that didn’t display properly on mobile devices. Ahead of the change, Demian Farnworth offered some advice to help you prepare.

Why Copyblogger Is Killing Its Blog
Every once in a while (on April Fools’ Day each year, to be precise) we like to make fake news. This year was no exception.

Why the Ad Blocking Panic Shouldn’t Scare Smart Publishers
2015 was the year that ad blocking software became widely available, which sent some online publishers into a panic. But not smart content marketers like us! Demian Farnworth explains why you can breathe easy about ad blocking software.

Copyblogger Media Rebrands as Rainmaker Digital
Name change alert! Our company officially outgrew its original name in 2015 and we debuted a new (more flexible and accurate) name: Rainmaker Digital. Brian Clark explains the decision in this post.

Is Podcasting Replacing Written Content Marketing?
Sometimes when you make news, your moves create more questions than answers. I wrote this post to answer the question people had been whispering to me when they thought no one was listening.

Introducing Digital Commerce Institute: Online Training Plus a Killer Live Event
2015 was a big year for us, and we wrapped it up by launching an entirely new web property this past fall: Digital Commerce Institute. If you’re working to master online business, head over to the Digital Commerce Academy and check out our offerings, which include next year’s live event, Digital Commerce Summit.

All things podcasting

We do this thing around here (you may have noticed). We experiment with new techniques and invite you along for the ride so you can learn at the same time we do.

That’s why you saw an abundance of posts about podcasting on Copyblogger in 2015. We were learning, and we shared what we discovered with you in real time.

Conduct Better Podcast Interviews with This Simple 6-Step Preparation Process
Jerod Morris shared the process he uses to prepare for his podcast interviews in this detailed post.

How a Podcast Is Born [Infographic]
Who better to explain the technical steps behind bringing a podcast into the world than our own podcast midwife … er, Director of Multimedia Production, Kelton Reid? It’s a complex process, but this infographic makes it easy to understand.

4 Copywriting Techniques for Engaging Podcasts and Audio Presentations
We republished this classic post in 2015 because once we found ourselves creating audio content, we saw Brian Clark’s advice here in a whole new light.

Landing page pick-me-ups

The Savvy Marketer’s Checklist for Seductive Landing Pages
Henneke came around with her usual sparkly prose and offered some memorable advice on creating effective landing pages. This one includes a checklist you can use when creating your own landing pages.

9 Landing Page Goofs that Make You Lose Business [Infographic]
Is your landing page lagging? Henneke helps you steer your way around common roadblocks that keep your landing page from performing as well as it should.

Practical how-to advice

5 Insider Tips to Make More Sales During Your Webinars
Beth Hayden shares a confession: she used to be terrible at making sales during live webinars. Then she tried the techniques she outlines here and everything changed (for the better).

Bundle Like a Boss: How to Put Together Irresistible Product Packages
If you’ve created more than one digital product, you’ve got the makings of a bundle on your hands. Read Ali Luke’s post for some innovative ways to package your products together.

The Traffic Light Revision Technique for Meticulously Editing Your Own Writing
It’s not easy to really “see” your own work after you’ve written it, which is why mistakes can creep in. Employ the method Stefanie Flaxman outlines here and you’ll catch all those blunders before you hit publish.

Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks
Content marketing can be a slog — to make an impact you have to show up and do the work day in and day out. Fortunately, Charlie Gilkey wrote a post that shows you how you can delegate at least some of your content marketing tasks to others. It’s an innovative approach to delegation!

4 Ways to Turn a Mature Membership Site into a Treasured Resource Your Members Will Love
It’s a good problem to have: you’ve created a membership site, and you now have so much content on it, your members are feeling overwhelmed with your offerings and aren’t sure where to start. Debbie Hodge found herself in this situation and detailed exactly how she solved it.

Valuable downloadable resources

One of the aspects I’ve most enjoyed about joining the editorial team this past year has been the opportunity to brainstorm useful resources to create for you.

10 Ways to Piss Off David Ogilvy (Free Poster)
In this post, Demian Farnworth gathered some thought-provoking quotes from legendary copywriter David Ogilvy, and we put them together into a mini poster for you (complete with digital coffee stains).

The Credit Belongs to You
Jerod Morris didn’t need to twist our arms when he pitched this idea: the poster we put together contains one of the most inspiring quotes I’ve ever read. It’s guaranteed to put the wind back in your sails when you’re having a tough day.

11 Insights on Finding a Writing Voice Readers Take Seriously [SlideShare]
“Develop a recognizable writing voice.” Easy to say, but not so easy to do. Until you read the SlideShare we created for you. It’s chock-full of inspiration direct from the mouths of well-known writers whose voices are unforgettable.

6 Simple Exercises to Help You Write Better Short Sentences [Free Worksheet]
Content marketing requires a special type of writing. The best content marketers communicate their messages with shorter sentences. In this free worksheet, Demian Farnworth provides some guidance you can apply to your own writing.

Fun infographics that will make you a better content marketer

The Perfect Anatomy of a Modern Web Writer [Infographic]
If you read Copyblogger on a regular basis, then you either already write for the web or you aspire to. Either way, the infographic here will help you double-check to see if you’ve got what it takes to make it in the wild world of content marketing.

11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic]
Cornerstone content pages form the foundation of an authoritative website. They share what you want to be known for. You’ll link to them frequently and may even put them in your navigation menu. It’s important to craft them carefully and this handy infographic offers tips.

How Do You Compare to Serious Business Bloggers? [Infographic]
Andy Crestodina interviewed business bloggers to gather the data in this comprehensive survey, and Barry Feldman put together a beautiful infographic to make the data easy to understand.

Content creation tips and techniques

A Simple Content Marketing Strategy for Creative Folks
Our Lead Designer, Rafal Tomal, brought us this post with his approach to content creation — it’s a method any creative person can use.

Solve Your Blank-Page Problem with This Visual, 3-Step Content Creation System
Kelly Kingman stopped by with a solution that uses tangible objects to get you past the blinking cursor on a blank page. Break out those markers and sticky notes!

6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption
Effective online content has a look and style that makes it easy to consume. If you’re a long-time writer (and even if you’re not), becoming aware of what works best on the web will make your ideas easier to consume.

How to Survive and Thrive as a Corporate Content Marketer
Susan Daffron shared her front-line observations about life as a corporate content marketer in this witty, informative post.

The Single Best Way to Create Hit Content in Record Time
Over the past year, we’ve deliberately combed our archives and brought back evergreen content we wanted to highlight once again. In this post, Demian Farnworth outlines exactly how we go about republishing our best information.

Why Content Marketers Need Editors
Published just this week, Stefanie Flaxman’s post makes a compelling case for the role of an editor on any content marketing team. Plus, you’ll get content marketing inspiration from some bottles of nail polish. Really!

What Is Content Marketing?
And finally, the Mother of All Content Marketing Posts. Buckle up and click that link.

Tips for making the sale

How to Pre-Sell Your Product by Offering Tantalizing Samples
Sean D’Souza facilitates sales by offering samples of his information to whet his prospects’ appetites. Read on to discover how to use this technique yourself.

3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button
The “buy” button can seem like a huge hurdle to get your site visitors over. But with the techniques Amy Harrison outlines in this post, you’ll be armed with copywriting tips that will make it easy.

Building a memorable brand

How to Create a Visual Brand and Fight the Dark Forces
Only Rafal Tomal would watch Star Wars and think about branding! In this post, he builds an analogy that will help you keep your visual brand on track.

The Transformative Effect of a Well-Built Brand Statement
How you talk about your business changes how people perceive it — and even how you feel about it. Craft a brand message that resonates with the simple exercise outlined in this post.

How to Fully Engage Your Readers’ Brains with Images
Images are an important part of any content strategy, and this instructive post shows you how to choose and use them on your website.

Our Heroes

This year, we’ve highlighted some of our amazing customers in a series of posts called The Hero’s Journey. You’ll meet Belinda Weaver, Darren DeMatas, Michaela Clark, Chris Healy, Lindsay Barto, Amy Butcher, and Chris Hargreaves.

More to come in the year ahead!

Best resource-rich posts

Have you noticed what Stefanie Flaxman does for you every Friday?

She reaches into the Copyblogger archives to put together mini “courses” for you on a variety of content marketing topics. The posts below are especially good. Pay attention on Fridays and take some time to read Stefanie’s Copyblogger Collection posts.

• 3 Resources to Help You Draft Winning Content Ideas
• 3 Resources to Help You Become a Professional Content Marketer
• 3 Resources to Help You Get Smart about Your Social Media Content Strategy
• 3 Resources to Help You Become a (More) Productive Content Marketer
• Indispensable Writing Lessons from 3 Historic Creative Thinkers
• 3 Adaptive Content Resources for Advanced Marketers
• 3 Resources to Help You Write Thought-Provoking Content that Gets People Talking

Funniest post images

Don’t get me wrong: every one of the posts below contains valuable information. You’ll learn a lot from them. Once you stop giggling over the post images.

Conquer Content Shock with Illegitimate Ideas
Demian Farnworth explains why sometimes you’ve got to step way — way — outside the box to get noticed. Warning: once you see this image, you cannot unsee it.

The 5 Words that Are Key to Podcast Monetization
Jon Nastor weighs in on how to monetize that podcast you work so hard to put together (and keep your dog entertained).

Don’t Panic, but This Article Was Written by an Algorithm
Will machines replace writers? Demian Farnworth asks this provocative question, and based on the image, I suspect the answer is a resounding “no.”

Join our first Copyblogger Content Challenge (it’s free)

Our free Copyblogger Content Challenge begins this Monday, January 4.

We’re going to be walking folks just like you through a powerhouse strategy to make your site more authoritative, more attractive to your audience, and just plain more awesome. We’ve got tutorials, a free webinar, and even a pop-up forum to help you get it done. And it’s all free.

If you haven’t registered yet, click here to find out more and register now.

About the author

Pamela Wilson

Pamela Wilson is Executive Vice President of Educational Content at Rainmaker Digital. Follow her on Twitter, and find more from her at BigBrandSystem.com.

The post Jump-start Your 2016 with the Best of Copyblogger 2015 appeared first on Copyblogger.

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How To Use Social Selling In Each Stage Of The Buying Process

In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: building rapport, conducting a needs analysis, crafting a solution, proposing / selling the solution, and then servicing the account. Today, let's look at each […]

Post from: Search Engine People SEO Blog

How To Use Social Selling In Each Stage Of The Buying Process

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Written by Brian Farrell, FIND the CLIENT 

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Is Blogging Dead? Building Your Content Home on Rented Land

Wondering what the future is for blogs? Is blogging dead? To discover what the future holds for blogging, I interview Mitch Joel and Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]

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