The major deals and integrations that shaped technology for markters in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone.

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How to Optimize Your Online Marketing Plan: A 4-Step Process

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. #1: Evaluate Your Branding and Online Footprint to Ensure Consistency First, you need to address brand health. Does your brand […]

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Pop-up ads: Why everyone hates them and why they’ll never die

With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize frustration.

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How to Use Instagram Stories to Promote a Live Event

Does your business host events, workshops, or training experiences? Looking for an effective way to promote these events on Instagram? In this article, you’ll learn how to document live events in Instagram Stories to increase awareness and sales for the next live event. Why Document Live Events With Instagram Stories? A live event can be […]

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Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in

One-day and same-day delivery — free for Prime members — nearly quadrupled this season, according to the e-commerce giant.

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Spotify latest platform to halt political ads

The company said it will pause political advertising in early 2020.

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3 tips to elevate your brand’s email program

As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts..

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Creating Stories That Stick: How Marketers Can Win With Story

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She’s also a keynote […]

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2019: The year that privacy got real for marketers

CCPA, cookie blocking and the rise of “surveillance capitalism.”

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Pro Tip: A look back at some notable tips from our digital marketing experts in 2019

Here are 7 tips from our community we think are worth a second look.

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How to Use Instagram Stories in Your Sales Funnel

Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel Instagram stories are best used to target followers […]

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A geek’s guide to managing your email list in 2020

Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists.

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23 Valuable Tools and Apps for Marketers

Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try? In this article, you’ll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow. #1: Quickly Find the Best Emoji for Your Message Emojim is […]

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Instagram Brand Collab Manager and Pinterest Trends Tool

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features […]

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Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship

The social media marketing week in review: A round up of news and announcements you may have missed.

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Facebook tells senators it still uses location for ads despite user location services opt-out

The company was open that it would continue to identify location by other means in a September blog post.

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Pro Tip: The critical and delicate relationship between design thinking and customer empathy

It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment.

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Neuroscience and Marketing: How People Make Decisions

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast. Tracy is a neuroscience marketing expert and the […]

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Marketo publishes winter release notes, plans for better integration capabilities in 2020

Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data efficiencies.

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Using contact-level intent monitoring to close 3 critical performance gaps in ABM

As we head into 2020, we will see important improvements in demand visibility with sources we’ve all been missing.

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Cloudinary announces DAM integration with Shutterstock

The integration makes it easier for Cloudinary users to access and collaborate on visual content.

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With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge

The combined sell-side platform will enable transactions on most digital ad formats, including connected TV.

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