WhatsApp future vision: ‘Private commerce’ and payments

Facebook introduces Business Catalog for WhatsApp to showcase products. The post WhatsApp future vision: ‘Private commerce’ and payments appeared first on Marketing Land.

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How connected are you to your brand’s customer service?

Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. The post How connected are you to your brand’s customer service? appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2V4rpGp

Here’s what you missed at MarTech

Earlier this month, nearly two thousand senior-level marketers gathered in San Jose for MarTech®. It was three days packed with learning and networking — strategies and solutions. Couldn’t make it to the show? Fear not. I’ve compiled a list of top-notch event coverage on everything from the...

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Twitter puts focus on exclusive media partnerships to attract video advertisers

The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. The post Twitter puts focus on exclusive media partnerships to attract video advertisers appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2IPhQoh

Quora, Pinterest ads pixel integrations now available in Google Tag Manager

Now it's easier to add Pinterest and Quora ads pixels to your site in GTM. The post Quora, Pinterest ads pixel integrations now available in Google Tag Manager appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2WhhqKr

Airbnb’s new video strategy lets experience and branding drive profits

Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week. It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going...

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2GUWTWP

8 Ways to Weave Simple Visuals into Your Kick-Ass Words

It happened somewhere around third grade, when you were about nine years old. Do you remember? Before that age, we...

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The post 8 Ways to Weave Simple Visuals into Your Kick-Ass Words appeared first on Copyblogger.

Source Copyblogger http://bit.ly/2vw43dv

Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt

The ads.txt standard will be the default setting for all ads in Display & Video 360 – the company’s programmatic ad buying platform. The post Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2J3DeFH

We must demand a higher standard of quality for online advertising

As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. The post We must demand a higher standard of quality for online advertising appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2UP17mL

4 Ways to Use Google Tag Manager With Facebook

Wondering how to easily install Facebook features on your website without editing the code? In this article, you’ll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager. Install Google Tag Manager on Your Website Google Tag Manager is […]

The post 4 Ways to Use Google Tag Manager With Facebook appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2GNz7ut

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Study reported that 78 percent of listeners say they don’t mind podcast ads. The post Podcast ads projected to grow to 4.5% of global audio ad spending by 2022 appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2GIn8hS

Location-based marketing: What works and what doesn’t in a campaign

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. The post Location-based marketing: What works and what doesn’t in a campaign appeared first on Marketing Land.

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Parallel tracking goes live for Google Ads display campaigns May 1

Stay tuned for a date for video campaigns. The post Parallel tracking goes live for Google Ads display campaigns May 1 appeared first on Marketing Land.

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Local Business Links and Reputation: Competitive Difference-Makers in SEO

How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there--and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://bit.ly/2UIKJE5

Local Business Links and Reputation: Competitive Difference-Makers in SEO

How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there--and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://bit.ly/2UIKJE5

Bing Ads rebrands as Microsoft Advertising

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your...

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2ZL9xzg

The Thing that Keeps Many Conscientious Writers from Trying Freelance Writing

If you’re concerned about whether or not you’d be a good service provider, there’s a good chance you’d be a...

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The post The Thing that Keeps Many Conscientious Writers from Trying Freelance Writing appeared first on Copyblogger.

Source Copyblogger http://bit.ly/2V4s4rw

Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform

Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify. The post Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2LpToMz

Screening the screenless: Marketing’s next frontier

Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices. The post Screening the screenless: Marketing’s next frontier appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2VwLl4k

How to Use the Facebook Event Setup Tool

Do you use the Facebook pixel? Want an easier way to assign Facebook event tracking to specific URLs on your website? In this article, you’ll learn how to set up Facebook event tracking with the Facebook Event Setup Tool for Web. What Is the Facebook Event Setup Tool? Previously, setting up Facebook pixel events required […]

The post How to Use the Facebook Event Setup Tool appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2vtuxfG

Future of Facebook and Twitter

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week’s Q1 2019 earnings calls. Our […]

The post Future of Facebook and Twitter appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2W8wIRz

Amazon advertising growth slowed again in Q1: Does it matter?

Amazon's advertising business grew around 36% in Q1 2019. The post Amazon advertising growth slowed again in Q1: Does it matter? appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2W7M1tN