Google adds pay for conversions bidding in Display campaigns

Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. Similar to Google...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2CcYYel