How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences

Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/2rZv7zS