Instagram starts putting Stories, but not Story ads, on its website

With 250 million people checking out Stories in its app every day, Instagram is extending the product to its online audience that skews international.

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Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.

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Why real-time attribution is (mostly) irrelevant, and what to do instead

To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data.

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Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.

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Teens, you deserve a life free from phones and social media. Here's how to get it.

Anyone with a smartphone lives in fear of missing out at some point.  

I've personally watched my Boomer parents' eyes glaze over as they sit at the dinner table and scroll through Facebook. As a Gen X/Millennial Cusper (a Xennial, if you will), I deleted Facebook and Twitter from my phone, but still compulsively update Apple News.  

SEE ALSO: Why Lady Gaga and her mom want you to take this 'mental health first aid' class

The truth is, we feel drawn to our mobile devices because they deliver an exciting emotional rush every time we hold those shiny little computers in our hands and reveal what's new in the world.   Read more...

More about Facebook, Twitter, Instagram, Snapchat, and Social Good

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Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.

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Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

The beta is aimed at publishers who prioritize user experience.

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5 Social Sharing Tools for Teams

Do you want your employees to contribute to your social media marketing? Looking for tools to manage the content people share on social? In this article, you’ll discover five tools that will help you coordinate the content your team posts on social media. #1: Leverage Employee Advocacy With Smarp If you’re looking for ways to [...]

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- Your Guide to the Social Media Jungle

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Oops: An Instagram bug let a hacker access phone numbers and email addresses

What's shady, possibly wearing a hoodie, and is currently sitting on the stolen personal information of an untold number of high-profile Instagram users?

That would be — SURPRISE! — a random hacker. Or several of them.  

SEE ALSO: Remotely hacking ships shouldn't be this easy, and yet ...

"We recently discovered that one or more individuals obtained unlawful access to a number of high-profile Instagram users’ contact information — specifically email address and phone number — by exploiting a bug in an Instagram API," an Instagram spokesperson told Mashable via email. "No account passwords were exposed. We fixed the bug swiftly and are running a thorough investigation." Read more...

More about Instagram, Cybersecurity, Hackers, Hacking, and Social Media

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Buying a pre-owned domain? Check these 10 things first

Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.

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Survey: More consumers seeking to buy directly from brands vs. retailers

Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers.

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Marketing Day: A martech wish list, GroupM viewability standards & Google Home

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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How to rank #1 on YouTube search in 30 days [case study]

Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.

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How AI and image recognition are transforming social media marketing

Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.

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A martech wish list: Where marketing clouds need to go

Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they're missing and what would make them shine.

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GroupM sheds light on its updated viewability standards for display & video ads

The updates come, in part, in response to speedy scrolling habits on mobile, but they also highlight tensions arising on the video front.

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Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read the full article at MarketingProfs

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