Content publishing is the most powerful marketing tactic available to B2B marketers. Brands are churning out content at an incredible pace, and 38% of marketers are publishing new content at least weekly, if not more often. Most brands, however, aren't great at understanding how to maximize their content’s ROI. A paltry 6% of the respondents [...]
The post 3 Ways Marketing and Sales Tech Can Boost Your B2B Content ROI appeared first on Search Engine People Blog.
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