Why B2B marketers should care about whitelisting

As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why "whitelisting" is more effective for B2B marketers.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2k3jvdi