Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI http://ift.tt/2iaCPn4