How to Seize the Untapped Mobile Opportunity in 2016

Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI http://ift.tt/1nAyXLM