Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click-to-call directly from paid search ads to the tune of $4 billion...
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Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1HCL9ol
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