Sitecore campaign platform, contextual targeting, hybrid events: Friday’s daily brief

Plus, high expectations for sustainability

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Events of the future will be hybrid and “always on”

In-person will return, but the virtual genie can’t be put back in the bottle

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Leveraging customer content, old martech myths: Thursday’s daily brief

Plus, submit your session pitch for our fall MarTech event

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As UGC gets a pandemic bump, brands need to leverage customer content now

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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New Pega products, Microsoft Ads integration: Wednesday’s daily brief

Plus, platforms tackle getting more done in emails

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Pega releases new products, adds low-code capabilities

Pega is supporting the work of citizen developers, while aiming to solve for the complexity that creates

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Demandbase, buyer-driven marketing: Tuesday’s daily brief

Plus, what consumers want from email

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Demandbase announces major acquisitions, shifts focus from ABM

InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering

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5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org

In B2B, the buyer is in charge. It’s time to adopt buyer-driven marketing strategies

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Best rates on SMX Advanced end Saturday – act now!

Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

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