Demandbase announces major acquisitions, shifts focus from ABM

InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering

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5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org

In B2B, the buyer is in charge. It’s time to adopt buyer-driven marketing strategies

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Best rates on SMX Advanced end Saturday – act now!

Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

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Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief

Plus, the hazards of credit card targeting

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New normal, “premium” programmatic: Friday’s daily brief

Plus, it won’t be easy to break away from 3rd-party cookies

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Identity resolution spend projected to reach $2.6B in 2022

Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.

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Adobe rearchitects its CDP: Wednesday’s daily brief

Plus, what Apple’s App Tracking Transparency means for advertisers

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A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads

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Advanced. Actionable. Virtual. See the SMX Advanced agenda now!

Super Early Bird rates expire next Saturday, May 8!

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B2B marketers rely on marketing automation: Tuesday’s daily brief

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