The importance of defining “done” in agile marketing

It might be time to consider adopting a formal Definition of Done

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SEO platforms, Agile getting it “done”: Tuesday’s daily brief

Plus, the latest on social from The Harris Poll and Sprout Social

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Facebook Organic Video Post Testing: Split Test Your Way to Better Results

Do you post organic videos on Facebook? Wondering how to run split tests without ads? In this article, you’ll learn how to use Facebook’s organic video post testing feature to find out which thumbnails, titles, descriptions, and video version your audience prefers. Why Use Facebook’s Organic Video Post Testing Tool? Over the past couple of […]

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Email replies, Google Ads dynamic exclusion lists: Monday’s daily brief

Plus, Gen Z impatient with bad digital experiences

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Instagram Shopping: How to Get More Exposure and Sales

Are you selling products on Instagram? Looking for creative ideas to expand your reach, exposure, and sales? In this article, you’ll find five ways to sell more on Instagram, even if you don’t have Instagram checkout. Note: This article assumes you have successfully set up Instagram Shopping and know how to tag products on Instagram. […]

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How you handle email replies matters for great customer experiences

If your “reply-to” handling is automated, you might be missing an opportunity

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How e-books can provide actionable value to B2B buyers

People now have time to digest long-form content. Here’s how e-books can be central to a B2B content marketing strategy

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Actionable value from e-books, martech subway map: Friday’s daily brief

Plus, HUMAN’s new fraud-busting collaboration

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Specialization in martech, CTV momentum: Thursday’s daily brief

Plus, who is your ideal keynote speaker?

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Email Marketing Strategy: What Marketers Need to Know

Do you have an email list? Wondering how to leverage email in your marketing? In this article, you’ll learn how to develop an email marketing strategy to sell your products and services. Why Social Marketers Should Consider Email Unlike your following on social media, your email list is an asset that you control. On social […]

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