Using Facebook Ads Manager to Analyze Your Ad Performance

Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […]

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YouTube TrueView Ads Demystified: What Marketers Need to Know

Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions. #1: […]

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MarTech workshops = real experts, actionable tactics

Choose one for just $149, or mix and match to unlock 15% off your total registration.

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Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in 2021.

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How marketing ops can survive and thrive M&A

Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis.

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How to Scale Facebook Ads for More Leads and Sales

Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences? In this article, you’ll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales. To learn how to scale your Facebook ads, read the article below for an […]

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Attend MarTech for free this March

Don’t miss this opportunity to continue your learning initiatives, engage with market-defining solution providers, and connect with the MarTech community!

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Organic LinkedIn Marketing: Proven Techniques for Marketers

Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their […]

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What B2B marketers can look forward to in 2021

B2B marketers will become growth drivers, and will own the all-important digital journey.

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How to Script Videos for Social Media in 5 Steps

Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? In this article, you’ll learn a five-step system for using text overlays to optimize your video for views and engagement in the Facebook or Instagram feed. You’ll also find out how […]

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