Sitecore announces headless CMS offering

Experience Edge offers hybrid headless capabilities.

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CabinetM launches LibraryM, a martech resource

The martech management platform adds an information and research site.

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Facebook Organic and Paid Reach Strategy for Local Businesses

Does your local business have a Facebook page? Want more people to see your organic Facebook posts? In this article, you’ll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion […]

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DOOH industry moves to standardize ad inventory

The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy.

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How to Use Instagram for Customer Service

Are your customers on Instagram? Wondering how to use Instagram for customer service? In this article, you’ll discover five tips to improve your customer service on Instagram. #1: Add Customer Service Contact Info to Your Instagram Bio Consumers will lose confidence or interest in a business if their questions are ignored so make sure you […]

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Reasons why not to buy a shiny new thing

Before you take the plunge, really think about if you can actually enable the new tech to its full potential.

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How to Expand Your Facebook Ad Targeting to New Audiences

Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale to many different lookalike audiences. You’ll also discover how to find cold audiences […]

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Why Predictability is More Important than Speed in Agile Marketing

For newer agile marketing teams, it’s not all about racing to the finish line.

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YouTube Ad Targeting: What Marketers Need to Know

Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners […]

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Using AI to replace cookies with context

Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.

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