How to Use LinkedIn Text Ads: The Budget-Friendly Option

Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding on cost per click (CPC), and more. To learn how to set up LinkedIn […]

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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have missed.

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Getting Started With Google Tag Manager: A Beginner’s Guide

Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll […]

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The future of search marketing: Where do we go from here?

Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what’s next.

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What to know about email marketing in a pandemic world

Data hygiene and personalization required for successful campaigns.

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Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations

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How Much Should You Spend on Facebook Ads? Budgeting Steps

Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover four mistakes to avoid. To learn how to choose […]

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How implementing a CDP makes operations more efficient

Properly preparing for CDP implementation is the first step to success.

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Launching With Facebook Ads: How to Sell More With Facebook

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast. Emily is the founder of Hirsh Marketing, an […]

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Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare.

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