Privacy could be hurting Facebook Portal sales

The devices don't appear to have sold well; is it competition or privacy -- or both? The post Privacy could be hurting Facebook Portal sales appeared first on Marketing Land.

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Here’s why you need to make sure your email design is mobile-first

Brands can now design emails to more easily create a uniform brand experience across platforms and devices. The post Here’s why you need to make sure your email design is mobile-first appeared first on Marketing Land.

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One-to-one-household marketing requires solving the ‘shareability’ problem

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. The post One-to-one-household marketing requires solving the ‘shareability’ problem appeared first on Marketing...

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Buying audience data: A lesson from 4 Subway marketing slogans

With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. The post Buying audience data: A lesson from 4 Subway marketing slogans appeared first on Marketing Land.

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Snap Select will let advertisers reserve video inventory at fixed CPM

Snap is also rolling out a 'Proposals' tools for media buyers to approve Snap Select ads plans. The post Snap Select will let advertisers reserve video inventory at fixed CPM appeared first on Marketing Land.

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Advanced Facebook Retargeting: How to Up Your Ads Game

Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency. You’ll discover the biggest mistakes […]

The post Advanced Facebook Retargeting: How to Up Your Ads Game appeared first on Social Media Marketing | Social Media Examiner.

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Sprout Social named a highest rated private cloud computing company to work for by Battery Ventures

Sprout Social is honored to be recognized as one of the 50 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm and cloud investor, with data specifically provided by Glassdoor, one of the world’s largest job and recruiting sites. This is the third year Sprout has appeared on the list, which highlights privately held B2B companies where employees report the highest levels of satisfaction at work, according to employee feedback shared on Glassdoor.

“We put a lot of care into creating an inclusive and engaging workplace that our team can thrive in,” said Maureen Calabrese, Chief People Officer. “Recognition from Battery Ventures for a third year affirms the collective work and dedication of Team Sprout to scale our culture and innovate amidst rapid growth and expansion.”

Over the past year, Sprout has grown to a team of more than 500 employees and expanded its global footprint to include an office in Dublin. These changes have presented opportunities for Sprout to strengthen its culture across countries and time zones, resulting in an environment where everyone can feel comfortable bringing their full selves to work. As Sprout continues to evolve, we look forward to uncovering new ways to support our team’s professional and personal growth.  

Thank you to every member of Team Sprout for their passion and commitment to this company and each other.

Want to join us? We’re hiring.

This post Sprout Social named a highest rated private cloud computing company to work for by Battery Ventures originally appeared on Sprout Social.

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IAB Europe releases new GDPR consent framework for comment

The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR requirements. The post IAB Europe releases new GDPR consent framework for comment appeared first on Marketing Land.

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Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO

Prior to joining Snap, Mitchell worked with Snapchat to produce vertical video and AR campaigns for brands like McDonald's and Gatorade. The post Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO appeared first on Marketing Land.

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Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads

The company generated $14.9 billion in ad revenue during the first quarter of the year, with 93% coming from mobile ads. The post Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads appeared first on Marketing Land.

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