Marketing Day: AI marketing guide, display ad forecasts & GDPR enforcement

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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The changing SERP: Understanding and adapting to dynamic search results

Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.

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Instagram is testing a bunch of new features, including GIF search for Stories

We may have just gotten an early look at a ton of new Instagram features.

Instagram has been busy testing several new features, including a "close friends" feature, GIF search, and the ability to follow specific hashtags the way you'd follow an account, according to the tech site The Next Web.

SEE ALSO: Instagram's most popular posts of 2017

One of the most interesting features the website found was something called "close friends," which will allow users to share posts with only a small group of their closest friends. This appears to be an extension of the "favorites" feature the app began testing earlier this year. Read more...

More about Tech, Instagram, Social Media, Apps And Software, and Instagram Stories

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Retailers, software might be eating your lunch, but it won’t eat everything

With closures and tech shifts, it looks like hard times for brick-and-mortar retailers. But columnist Chuck Moran says they need to take a page from digital advertising and understand that the human touch still matters.

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The CMO’s guide to AI’s marketing impact for 2018

Though AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can prepare.

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The Must-Have Social Media Content Strategy for 2018

Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers

Forrester study also says that Amazon will steal share from Google and Facebook.

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Already the owner of Prime Day, Amazon dominates Black Friday & Cyber Monday mentions

Study finds Amazon's lead in Black Friday and Cyber Monday digital content mentions increased over last year.

Please visit Marketing Land for the full article.

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Top Nine Social Media Trend Predictions for 2018 [Infographic]

Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahead of competitors and keep your followers engaged. Read the full article at MarketingProfs

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Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]

Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing. Read the full article at MarketingProfs

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