How to Use Facebook Ads to Reach Global Markets

Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages? In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences. #1: Translate Your Facebook Ads for Local Markets You probably have existing Facebook campaigns that are operating well in one country […]

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Breaking down President Biden’s data-driven social media strategy

Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.

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Why diversity in marketing is a job for all of us: Monday’s daily brief

Plus, digital journeys aren’t just digital

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Twitter Revue: Email Newsletters? What You Need to Know

Want to turn your Twitter followers into email newsletter subscribers? Have you heard of Revue? In this article, you’ll learn how to use Twitter Revue to create email newsletters your followers can subscribe to. Why Use Twitter Revue for Newsletters? Twitter has long been used by thought leaders, business owners, brands, authors, and content creators […]

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Disruptive martech trends, and what a CDP fixes: Friday’s daily brief

Plus, the state of brand trust in 2021.

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4 disruptive, uncomfortable, yet inevitable martech trends

Industry veteran Jep Castelstein on the future of martech.

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Small data, big impact, and GMB adds ‘time in business’ label: Thursday’s daily brief

Plus, EU may require big tech to pay for news links.

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Using Facebook Ads to Move Leads Into Sales

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […]

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How small businesses can drive value from small data

Small business often means small data, but there are ways to drive value from it.

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Tapad seeks to make cookieless IDs interoperable

Switchboard is not a new ID solution. It’s an attempt to make different ID solutions play nice together.

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