How Special Olympics is supporting digital health and strength

The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and volunteers.

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Clubhouse App for Business: What Marketers Need to Know

Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing? In this article, you’ll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You’ll find out how content discovery works on Clubhouse and how clubs work. You’ll also get tips to […]

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ON24 shares surge on first day of trading

ON24 asks the market to bet on the continued value of virtual engagement.

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Social Media Content Ideas: A Perpetual Idea System

Struggling to come up with social media content? Looking for a process to fuel your content creation? In this article, you’ll discover a repeatable system you can use to develop a pipeline of content ideas that never ends and a four-part system to create headlines that will guide content creation for multiple social media platforms. […]

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Please don’t fill new channels with bad creative

TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive.

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Your exclusive MarTech preview is here

Join us online, March 16-17, for a free, expert-led training experience that tackles the core technologies you need to meet customers’ growing demands.

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Facebook Dynamic Ads: 5 Tips to Drive More Product Sales

Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results? In this article, you’ll discover how to optimize Facebook dynamic product ads for more sales. Note: This article assumes you know how to properly set up a Facebook dynamic product ad. Read this article for step-by-step instructions. #1: Promote […]

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SMX Early Bird rates expire Saturday… book now and save

Register now to secure your All Access pass for just $99!

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Marketers say COVID vaccines create hope for quick return of in-person events

But whether organizers can safely get conferences up and running in 2021 is another question altogether.

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How to Test Your Facebook Ads for Optimal Results

[Last Updated February 1, 2021] Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it’s important to test your Facebook ads and find […]

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