Facebook Ads Analytics: How to Stop Wasting Money

Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance? In this article, you’ll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You’ll also learn what to adjust if your stats don’t meet the benchmark performance […]

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When martech isn’t martech

If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line?

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Don’t miss the upcoming keynotes at MarTech

Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training experience.

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Social Media Marketing Strategy: 5 Steps to Sales and Conversions

Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You’ll find a five-step promotion plan you can put into action today to handle objections […]

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Train with the experts from Adobe, Microsoft, and more at SMX

Meet some of the marketing experts who will guide you on your learning journey this February.

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What is marketing ops?

We know it when we see it, but can we define it?

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How to Make Low-Cost Video Ads That Convert

Want to easily create video ads that convert? Worried you need special skills or a big budget? In this article, you’ll discover how to create high-converting ads without outsourcing to pros. You’ll find four tools to easily create video ads and get a step-by-step walkthrough to produce a video ad from start to finish. To […]

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What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing stack?

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Your exclusive MarTech preview is here

Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities.

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Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment.

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