ON24 files for an IPO

After a period of losses, ON24 catches the virtual event wave.

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What to Do When Your Facebook Ads Fail

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […]

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Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.

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Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

How to avoid over-specialization and the bottle-necks it creates.

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Using Facebook Ads Manager to Analyze Your Ad Performance

Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […]

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YouTube TrueView Ads Demystified: What Marketers Need to Know

Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions. #1: […]

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MarTech workshops = real experts, actionable tactics

Choose one for just $149, or mix and match to unlock 15% off your total registration.

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Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in 2021.

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How marketing ops can survive and thrive M&A

Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis.

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How to Scale Facebook Ads for More Leads and Sales

Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences? In this article, you’ll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales. To learn how to scale your Facebook ads, read the article below for an […]

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