How to Create YouTube Video Ads That Convert

Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. […]

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Looking Forward to MarTech 2021! Submit Your Session Ideas Now.

MarTech will take place virtually on March 16-17 with a focus on the changing customer.

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How to Use an Email Sequence to Turn Prospects Into Customers

Use email in your marketing? Wondering how an email sequence can help turn people into customers? In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales. You’ll also discover how to recycle this email system to stay engaged with your audience over time. Finally, you’ll find out how to […]

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Why Clubhouse App Might Be the Next Major Social Media Platform

Have you heard people talking about the Clubhouse app? Wondering why people are obsessed with this social platform and what it could mean for you? In this article, I’ll explain what Clubhouse is and why it might become a breakout social platform. I’ll also share my experience and why I believe Clubhouse has staying power. […]

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Live, interactive search marketing workshops start tomorrow!

This is the last chance you’ll have to train with Brad, Eric, Jessica, and Bruce at SMX in 2020… don’t miss out!

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Google, YouTube add user controls to limit alcohol, gambling ads

The new feature will launch on YouTube in the U.S. first.

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How to Analyze Site Visitor Engagement With Google Analytics Reports

Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to see which audience segments spend more time on your website and find opportunities to adjust […]

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Using martech role types to build and maintain teams

Scott Brinker’s role categorization can aid team building and planning.

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Influencer Marketing Strategy: How to Scale a Business

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. […]

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The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for DAM.

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