How to Expand Your Facebook Ad Targeting to New Audiences

Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale to many different lookalike audiences. You’ll also discover how to find cold audiences […]

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Why Predictability is More Important than Speed in Agile Marketing

For newer agile marketing teams, it’s not all about racing to the finish line.

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YouTube Ad Targeting: What Marketers Need to Know

Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners […]

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Using AI to replace cookies with context

Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.

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How one CRM platform is helping drive the revenue cycle

Product development expedited based on COVID-related demand.

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How marketers can identify the right ABM vendor

Identify exact capabilities needed before vendor selection or renewing contract

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Facebook Lead Form Ads: How to Optimize for Results

Want more quality leads from Facebook? Are your Facebook lead forms set up properly? In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead […]

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Salesforce signs agreement to acquire Slack

In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.

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1-800 Contacts doubles down on the digital customer experience

How 1-800 Contacts responded to record stay-at-home demand.

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Social Media Marketing Trends for 2021: Predictions From the Pros

Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: SEO Drives Organic Instagram Visibility When […]

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