Overcome your marketing challenges at MarTech

Join us April 15-17 in San Jose to learn from experts who have been where you are and are ready to share what it takes to succeed.

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YouTube kicked in $15 billion as Google ad revenues topped $134 billion in 2019

YouTube alone is slightly larger than the size of Amazon’s ad business.

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Lessons from 2019’s holiday email sending (hint: mobile dominated)

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals.

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TikTok 101: A primer for brands

How brands like Chipotle are connecting with made-for-TikTok content.

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Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data

The first-party data solution will become part of performance marketing agency Merkle.

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Check out Red Hat’s customer journey marketing stack

The overarching design is aligned with their customer journey: customers exploring change, committing to change, exploring solutions, and finally committing to a solution

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Amazon’s booming ad business grew by 40% in 2019

With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.

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9 clever ways to maximize the value of Pinterest for business

How to Use Instagram Customer Reviews for Maximum Impact

Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram? In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV. Why Promote Customer Reviews and Testimonials on Instagram? With more than 1 billion […]

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Facebook and Google Make Retargeting Harder: How to Prepare

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History […]

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