Instagram Stories Ads: What Marketers Need to Know

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and […]

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Campaign Monitor publishes global email benchmark report

The annual report provides detailed email marketing insights spanning 20 industries.

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How to set (and achieve) meaningful social media goals

How to Create a Voice Marketing Funnel With Alexa Flash Briefings

Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing? In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement. Using Voice Technology to Improve Social Media Engagement Voice technology is becoming increasingly prevalent with the explosion […]

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The major deals and integrations that shaped technology for markters in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone.

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How to Optimize Your Online Marketing Plan: A 4-Step Process

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. #1: Evaluate Your Branding and Online Footprint to Ensure Consistency First, you need to address brand health. Does your brand […]

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Pop-up ads: Why everyone hates them and why they’ll never die

With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize frustration.

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How to Use Instagram Stories to Promote a Live Event

Does your business host events, workshops, or training experiences? Looking for an effective way to promote these events on Instagram? In this article, you’ll learn how to document live events in Instagram Stories to increase awareness and sales for the next live event. Why Document Live Events With Instagram Stories? A live event can be […]

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Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in

One-day and same-day delivery — free for Prime members — nearly quadrupled this season, according to the e-commerce giant.

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Spotify latest platform to halt political ads

The company said it will pause political advertising in early 2020.

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